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Section: Fragrance > Trends

Photo provided by Experimental Perfume Club.

Layer as You Like With Experimental Perfume Club’s Collection

The brand's collection includes three fragrances designed to be layered.

Fragrance Q&A: Consumer Concerns and Industry Reality

As consumers become increasingly aware of how fragrances touch their lives through everyday products, the industry needs to provide truthful, educational and positive responses to critical comments.

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A Closer Look at Personal Care Fragrance

Changing markets, men’s grooming, aging consumers, natural ingredients and more.

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Symrise Certified as a Green Company by DQS

Symrise has announced that it received the Green Company label from the DQS, making it the second time the company has received the distinction.

Upcoming MAC collection: @dominic_mua / via Instagram

Trendy Food-inspired Makeup Collections Appeal to Consumers' Sweet Tooth

Both MAC Cosmetics and Winky Lux have announced makeup collections inspired by sweet treats and coffee drinks, respectively.

The collection will include acclaimed brands such as Montale, Mancera, Thameen London, Vilhelm Parfumerie and Acqua di Parma.

Scentbird Launches Curated Collection of Perfume Brands from Neiman Marcus

The collection will include 30 fragrances curated by Neiman Marcus available through Scentbird’s flexible subscription model.

Search trends in the United States for unisex perfume 43.5% since last year, per Spate.

Spate: U.S. Consumer Trends in Perfume, Hair and Skin Care

Unisex perfume search trends grew 43.5% since last year and bubble braids grew 65.7%, per Spate.

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IFF Honors 50-Year Career of Carlos Benaim

IFF master perfumer, Carlos Benaim, is being honored for his 50-year career with IFF through a series of celebrations throughout the year.

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The Global Fragrances Market – Bringing Fragrances Closer to Consumers

The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.

Report: Consumer Spend Cutback Hurts France's Fragrance Market Growth

France’s Fragrance market, the second most important sector in the country’s health and beauty industry, will witness slower growth as French consumers reduce their spending in an effort to save more, Canadean says.

Over 35% of fragrance sales for the whole year happen during the holidays, according to NPD.

Holiday Fragrance in the Face of COVID-19: NPD

More than 35% of fragrance sales for the year happen during the holidays, according to NPD.

Photo courtesy of Pantone Facebook

Pantone Goes Classic with 2020 Color of the Year

After several years of bright, candy-colored hues, Pantone has selected a blue tone meant to instill "calm, confidence and connection."

Analysis of Online Personal Care Gift Pack and Fragrance Categories Released

Clavis Insight Index (CI2), which measures brand online store presence and performance, shows Burt’s Bees and Guess fragrances are best positioned to win their respective categories in the online channel, based on their online store presence and performance in early November 2014.

Macro Trend Report: the Changing Face of Sustainability in Personal Care

Authenticity, transparency of supply chain and carbon footprint, and a focus on naturals

From Cupuaçu to Clean, Mintel Predicts 2010 Flavor and Fragrance Trends

Six flavor and two fragrance trends predicted.

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Keva Opens Amsterdam Creative Center, Expands in EMEA Region

The Mumbai-based company has grown its EMEA positioning with the recent acquisition of CFF and the opening of its first creative studio in Amsterdam.

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[Video] Call it a Comeback: The Future of Fragrance

"What we have to do is understand in this image-driven society, how fragrance fits into an image profile, who we want to be, and how we identify ourselves."

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Fragrance as a Reflection of Socio-economic and Cultural Condition

The possibilities could be endless for new ideas, but will the products be as far reaching? How can we move outside the limits of existing perfumery for new fragrance types? How could it be that in this age of genetic engineering, we have not started a new family of fragrance notes in over fifty years that did not already fit into an existing lineage?

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