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Section: Fragrance > Trends
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The Global Fragrances Market – Bringing Fragrances Closer to Consumers
The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.
Apr 29th, 2019
Bell Flavors & Fragrances EMEA Reveals 2015 Fragrance Trends
The two main categories include the so called “Fragrance Comfort Zone” and the “Fragrance Innovation Zone”.
Jan 20th, 2015
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State of Fragrance Through 2018: The Rise of the Niche Fragrance
Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.
Mar 1st, 2017
Unisex Fragrances to Lead Growth in UK Fragrance Market to 2017
Unisex fragrances are set to lead growth through 2017, predicts research firm Canadean. Men's fragrance is forecast to fall below the line for both value and volume growth.
Aug 14th, 2013
The Fragrance Creators' booth, designed with a lounge theme, emerged as a popular destination for attendees, offering a unique blend of relaxation and industry insights.
Fragrance Creators Conduct Attendee Survey at WPC to Identify Emerging Fragrance Trends
More than 250 attendees participated in the survey, which provided valuable data that will shape future fragrance developments.
Jul 15th, 2024
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2018 Leaderboard: Givaudan Reaffirms 2020 Goals
By addressing the demand for natural and healthy products, Givaudan has reaffirmed its 2020 goals and remained the number one flavor and fragrance company.
Jun 26th, 2018
Fragrance Trends
Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.
Apr 13th, 2016
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Rethinking Fragrance
Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.
Jun 9th, 2014
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Rethinking Fragrance
From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.
May 9th, 2018
Fragrance Trends
Perfume collections, celebrity-inspired fragrances and movie/book-inspired scents are some of the top trends appearing in fragrance releases today
Nov 29th, 2008
Mobile Fragrance
This spring, Japanese telecom company NTT Communications will launch a pilot test of a combined audio/visual/olfactive offering called Mobile Fragrance Communication.
Nov 11th, 2008
Ethnicity and Fragrance
A new ethnic consumer report from NPD Group, The Changing Face of Beauty, highlights the fact that “‘women of color’ are diverse, rapidly changing and defy generalization"
Nov 29th, 2008
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Fragrance and Transparency
It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.
Oct 21st, 2011
From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.
Fragrance’s Moody Moment
Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.
Apr 30th, 2024
Why Home Fragrance?
Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,
Apr 8th, 2016
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Fragrances and Sustainability
Assessing the impacts of changing consumer consumption habits, green chemistry, biotechnology and sourcing strategies.
Jun 22nd, 2015
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Sustainability and Fragrance
Carbon footprints, naturals and synthetics, and the future
Jul 28th, 2011
Fragrance and Social Behavior
My research on fragrance and social behavior is concerned with how people use fragrances to create social images and to play social roles. As a social psychologist, I am well aware that people employ a wide variety of strategies and tactics, some subtle and others not-so-subtle, to control the images they convey to others. With the support of the Fragrance Research Fund, we are looking at the role that people’s choices of fragrances (that is, their perfumes, their colognes, their after-shaves) play in the fashioning of images.
Apr 6th, 2016
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