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Section: Fragrance > Trends
Regulatory & Research
Creativity and Research A New Compatibility
Looking at maps like these is a fairly imprecise thing. These maps are averages and general, but what we have the ability to do for the perfumer is to make use of the reference set. We can show this map but really not as our last word on the subject, but as our first advice about a general direction.
Trends
F&F Research, Science and Technology Highlights
A review of recent work in new odorants, biotech and renewable materials, cooling compounds, encapsulation and more.
Trends
State of Fragrance Through 2018: The Rise of the Niche Fragrance
Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.
Trends
Unisex Fragrances to Lead Growth in UK Fragrance Market to 2017
Unisex fragrances are set to lead growth through 2017, predicts research firm Canadean. Men's fragrance is forecast to fall below the line for both value and volume growth.
Trends
Fragrance Creators Conduct Attendee Survey at WPC to Identify Emerging Fragrance Trends
More than 250 attendees participated in the survey, which provided valuable data that will shape future fragrance developments.
Regulatory & Research
Trends in Aroma Research and Gas Chromatography-Olfactometry
This paper looks at two aspects of aroma research, First, we'll review the last 20 years of research concerning volatile constituents in foods and beverages, particularly certain volatile constituents formed from sugars and amino acids during food processing, then we’ll give a brief overview of recent developments in gas chromatography-olfactometry.
Trends
Fragrance Trends
Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.
Trends
Rethinking Fragrance
Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.
Trends
Fragrance Trends
Perfume collections, celebrity-inspired fragrances and movie/book-inspired scents are some of the top trends appearing in fragrance releases today
Trends
Rethinking Fragrance
From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.
Trends
Mobile Fragrance
This spring, Japanese telecom company NTT Communications will launch a pilot test of a combined audio/visual/olfactive offering called Mobile Fragrance Communication.
Regulatory & Research
Q Research Solutions and Tragon Corporation Announce Merger
Q Research Solutions and Tragon have merged companies to become QRS-Tragon. The merger will include enhanced services in sensory and consumer research and additional testing facilities.
Trends
Ethnicity and Fragrance
A new ethnic consumer report from NPD Group, The Changing Face of Beauty, highlights the fact that “‘women of color’ are diverse, rapidly changing and defy generalization"
Trends
Fragrance and Transparency
It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.
Trends
Fragrance’s Moody Moment
Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.
Trends
Why Home Fragrance?
Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,
Trends
Fragrances and Sustainability
Assessing the impacts of changing consumer consumption habits, green chemistry, biotechnology and sourcing strategies.
Trends
Sustainability and Fragrance
Carbon footprints, naturals and synthetics, and the future
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