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Section: Fragrance > Trends

Beyond BRIC: Traditional and New Natural Raw Materials and Supply Issues 137918788

Ingredients and sourcing in Indonesia, Tahiti, Réunion and Maghreb— highlights from Journées des Huiles Essentielles and Congrès International Plantes Aromatiques et Médicinales

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Enhancing an Environment With Fragrance

Think of fragrancing possibilities to reinforce the predicted trends of the ’90s quiet and privacy. The ‘90s will go where our dreamers and entrepreneurial thinkers take us, Pay attention to small innovative company requests. These are idea people.

Everyone’s a Critic

Are fragrance critics and bloggers good for the industry?

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Endpoint: Look Both Ways

A yearly recap of F&F’s research highlights and what’s to come for 2018.

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Forward Thinking: Enchanted By Vanilla

Consumers still have a sweet spot for this tried-and-true flavor and fragrance.

Is Just-in-Time Enough?

Assessing the impact of a just-in-time production strategy and its current effect on the recovering flavor and fragrance industry

@kkwfragrance / via Instagram

Kim Kardashian Enters Fragrance Market

Kim Kardashian West has launched KKW Fragrance, a series of three fragrance that includes notes of gardenia, citrus and oud.

Multisensory Exhibit Pushes the Perfumery Envelope

Focusing on putting artistry back into perfumery, Mane recently removed all creative (consumer demographics, concepts, etc.) and cost constraints from a team of perfumers as part of a multisensory marketing-led initiative dubbed Fragrance Avatar. The project allowed perfumers to create “from their very core.”

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Endpoint: Is Willy Wonka* Running F&F's Reality?

This article reviews some state-of-the-art inventions in F&F, in hopes of sniffing out what's next.

Fragrance & Music Creation—An Entertaining Analogy

There are many common terms to fragrance and music, e.g., notes, blend, harmony, balance, accent, composition, modifier, mood, hot or cool, soft or bold, Both can be evocative, refreshing, invigorating, exhilarating and both are the result of the blend of science and art.

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Firmenich Continues Progress in Renewable Energy Adoption

Firmenich now has 65% of its manufacturing electricity generated from renewable sources.

Study: Imagined Odors Can Enhance Consumer Respose

A recent study in the Journal of Consumer Research explores the concept of olfactory imagery and the conditions under which imagining what a food smells like (referred as “smellizing” it) impacts consumer response.

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That New Book Smell With Jo Malone

Perfume and beauty revolutionary, Jo Malone has released her memoir, Jo Malone: My Story, to much fanfare and critical praise.

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

The United States Enters its Fragrance Layering Era

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

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Endpoint. F&F Keeps the Score on Health

Where will "sustainability" lead fragrance and flavor next in health and wellness?

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Did Someone Say Change?

The fragrance industry is at a turning point, defined by shifts in fragrance launch strategies, the rise of bath and body, artisanal scents, sustainable sourcing and more.

Mintel Finds Consumers Using Fragrance to Enhance Beauty Rest

Mintel said more than six out of 10 women (64%) and more than half of men (51%) who use any scented item would be interested in fragrances that can be worn at night to help one sleep or refresh sheets.

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