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Section: Fragrance > Trends
Peroni Nastro Azzurro and luxury fragrance and body care brand Ellis Brooklyn partnered to release The Italian Spritz Collection, a six-pack of gender-neutral scents by Ellis Brooklyn, each paired with the tasting notes of a Peroni or Peroni-infused spritz cocktail.
Explore These Fresh Flavor-inspired Fragrance Launches
From fine fragrances to candles to even cheese-scented nail polish, catch up on the latest flavor-inspired product launches.
Nov 15th, 2022
With the launch, Generation will introduce three exclusive fragrance ingredients created using OI technology: Glossine, Fractaline, and Quasarine.
Osmo Launches AI-Powered Fragrance House, Generation
Perfumer & Flavorist+ asked the company's CEO and master perfumer about how this new fragrance house will harness its proprietary technology to elevate fragrance formulation.
Mar 5th, 2025
Swede Tooth includes fragrance notes of watermelon, raspberry, cedarwood and musk.
Snif Announces Launch of Swede Tooth Fragrance
The fragrance is inspired by Swedish candy, which is trending online with Gen Z consumers.
Jun 3rd, 2025
From ingredients to packaging, the barrier to entry is lower for body sprays than fine fragrances.
Forward Thinking: 3 Fragrance Trends Happening Now
Solid perfumes, enhanced body sprays, and music-inspired scents are the latest fine fragrance trends hitting shelves.
Aug 1st, 2025
The list matches Dolce & Gabbana's 18 La Lune to Pisces, for the sign's artistic and visionary characteristics.
Scentbird Matches Latest Fragrances to Zodiac Signs
The list matches Dolce & Gabbana 18 La Lune to Pisces, for the sign's artistic and visionary characteristics.
Aug 10th, 2021
arianagrandeperfume / via Instagram
Ariana Grande Fragrances Hit $150 Million Global
Luxe Brands has announced the Ariana Grande fragrance brands has exceeded $150 million in retail sales.
Dec 7th, 2017
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Waft This Way: Women’s Fragrance Trends Report
Scent cocktails, multifunctional fragrances and gender-bending wafts usher the fragrance and perfume market into 2017.
Jan 27th, 2017
Seven Forecasts Spring-Summer 2014 Fragrance Trends
Seven expects floral, fruity and gourmand notes will influence next year’s fragrance compositions.
Mar 14th, 2013
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India: The Crossroads of Flavor and Fragrance
There are eight magical ingredients that enhance both, traditional Indian cuisine and perfume. Angad Rai, master Indian specialty chef, Trident Bandra-Kurla-Mumbai, and Krishan Mohan, perfumer, share their creations and the role these ingredients play in each.
Sep 13th, 2017
Fragrance Q&A: Consumer Concerns and Industry Reality
As consumers become increasingly aware of how fragrances touch their lives through everyday products, the industry needs to provide truthful, educational and positive responses to critical comments.
Apr 24th, 2015
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A Closer Look at Personal Care Fragrance
Changing markets, men’s grooming, aging consumers, natural ingredients and more.
Jan 30th, 2014
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U.S. Home Fragrance Market Glows in 2017
Influenced by e-commerce and unique retail models and led by the candle market, the home fragrance market saw strong growth in 2017.
Jun 26th, 2018
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Are Men the New Face of Fragrance?
With the increase in the number of launches and continued interest in the category, the men’s fragrance segment is expanding and growing.
Jun 19th, 2018
Survey: No 'Lipstick Effect' for Premium Fragrance
According to a recent Datamonitor survey in the United Kingdom, what benefits personal care does not extend to premium fragrance.
Jun 26th, 2009
Bell Researches Wipes Market for Latest Fragrances
Fragrance trends for baby, personal care and household categories
Dec 31st, 2008
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Two Sense: Fragrance Marketing & Understanding Consumer Perception
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Dec 20th, 2022
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Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Jul 1st, 2025
Female and male consumers differ in desired functional demands in fragrances, while personalization remains popular among younger generations.
Unlocking Fragrance Consumer Trends in Western Europe
A deep dive into consumer preferences in fragrance purchases highlighted notable distinctions in how men and women prioritize specific functional details.
May 1st, 2024
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