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Section: Fragrance > Trends
Event Coverage
The Impact of Negative Fragrance Messaging
The need for education and good science.
Ingredients
Formula for Success: Innovation in Fragrance
The industry’s prospects for the next five years: excess launches, pricing pressures and the perfumer's palette.
Trends
Emerging Trends Driving Innovation in Fragrance
Managing editor Jenna Rimensnyder shares her taps Mintel analyst to discuss how fragrances will have to adapt to new macroeconomic contexts, and provides insight into the June 2023 issue.
Trends
Investigating Fragrance Marketing And Purchasing Trends
Hear market projections from an industry researcher on purchasing, consumer trends, technology influences and more.
Fragrance
Traackr Announces Top 10 Fragrance Brands
Sol de Janeiro tops the list as number one fragrance brand.
Trends
Top Fragrance Trends on Tik Tok
Some of the most popular fragrances on Tik Tok include Love, Don't Be Shy By Kilian, Tom Ford Lost Cherry, Kayali Vanilla 28 and more.
Trends
Consumer Interest in Celebrity Fragrances Declines
Mintel Research has found that celebrity fragrances need revamping in order to appeal to consumers.
Trends
Home Fragrance Online Sales Freshen Up
A recent report by Kline shows that consumers are increasingly purchasing home fragrance through online channels.
Fine Fragrance
Finding the Perfect Fragrance with Perfumist
Finding the perfect perfume might be a phone tap away with the release of the Perfumist app.
Ambient Scent
Candle Fragrances: Natural, Fruit and Florals
Mintel discusses the new trends in air-care candles, including natural products, floral and fruit scents
Fine Fragrance
The Designer Image—lnternationai Fragrance Style
It has been my attempt to share some of the joy and excitement we feel at Avon in creating new fragrances. I would like to thank all the perfumers for the willing and highly creative cooperation we have always encountered in creating together dynamic new fragrances for the entire world.
Ingredients
Non-Alcoholic Solvents in Multifunctional Fragrances
By replacing alcohol as the carrier solvent with biology-based hydrocarbons (BBHCs), it becomes possible to design and manufacture entirely novel multifunctional products that straddle the line between perfume and beauty care while carrying an “all-natural” certification.
Regulatory & Research
The Case for Fragrance Family Loyalty
Fine fragrance marketing initiatives and sales training continue to ignore the fundamental tie that binds people to their perfume—the olfactory experience of wearing a favorite scent. The fragrance industry continues to dance around the edges of olfactory marketing, but hasn’t gotten religion, investing only half-heartedly in promotional programs based on fragrance families.
Event Coverage
FMA Recap: Fragrance in Tough Times
Michael Carlos on fragrance in varying economic climates; Schrankel lauded for regulatory efforts.
Trends
Viewpoint: Misconceptions Surrounding the Fragrance Industry
The need to communicate the facts about fragrance quality, integrity and safety to consumers. Recent assertions by consumer activists, environmental groups, anti-industry standard proponents and mainstream media are creating negative perceptions of fragrance that may have dire consequences for the fragrance industry. If facts about fragrance quality, integrity and safety are not widely shared and communicated, a very unpleasant image of the industry could prevail.
Ingredients
Exclusive report: Natural Products in Fragrance
Emerging challenges for raw material producers. Today’s business environment increasingly requires better service and reactivity from fragrance industry suppliers, in addition to lower prices, flexible product availability and safer products. With resurgent consumer interest in natural products, suppliers of natural ingredients face new challenges in meeting customers’ high expectations.
Fragrance
Top 5 Fragrance Articles of 2024
Check out our most popular fragrance articles from the past year.
Ingredients
First Look: Robertet’s New Fragrance Compounding Facility
Increased automation boosts productivity and output.
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