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Section: Fragrance > Trends
Wpc On Demand Inter Parfums
Inter Parfums Provides Exclusive Interview for World Perfumery Congress On-Demand
Inter Parfums' Walter Johnsen weighs in on recent innovation in the fragrance creation realm and more in this entertaining session.
Aug 4th, 2022
The global sandalwood oil market is forecasted to reach a market valuation of $188 million by the close of 2033.
Global Sandalwood Oil Market Growth Driven by Aromatherapy and Personal Care Products
The global sandalwood oil market is forecasted to reach a market valuation of $188 million by the close of 2033.
Mar 31st, 2023
When it comes to buying perfumes, consumers are looking for products that address self-expression—driven by Gen Zers, fragrances serve to express every nuance of individuality.
6 Fine Fragrance Trends for Fall 2024 According to Scentmate by dsm-firmenich
Scentmate has framed the evolution of trends for this autumn and winter in four major sensory concepts: the elevation of clean scents, premium fruits, floral extreme, and back to the roots, which translate into six olfactory trends.
Sep 3rd, 2024
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CBD Compliance: What Beauty Brands Need to Know. Download your FREE guide
Analysts estimate the revenue generated by CBD skin care products in North America to be around $645 million and expects the market to expand at a staggering 33% annually through 2027. However, regulation on CBD is coming. What should brands do? Here's what you need to know to make that call.
Jul 10th, 2019
Scentbirf
Scentbird Rebrand and Customer Insight Highlighted in Exclusive WPC On-Demand Interview
CEO and co-founder Mariya Nurislamova connects to talk about rebrand details and what the fragrance customer is looking for.
Aug 9th, 2022
The new fragrance includes notes of chocolate, vanilla and cardamom.
Salt & Straw Collaborates with Imaginary Authors to Launch Dipped in Chocolate Perfume
This is the second collaboration between the two Portland-based brands.
Jan 27th, 2025
Airzai is a direct-to-consumer brand that seeks to bring a new way of diffusion to the world of home fragrance.
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Mar 1st, 2025
NPD Analyst Asks Why 36% of Men in U.S. Study Don't Wear Fragrance
Brenna Phelan, manager and fragrance industry analyst at NPD, examines why 36% of men in the U.S. don't wear fragrance; 37% reported in an NPD study that they are simply "not interested."
Aug 19th, 2013
According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.
Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends
Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.
Mar 13th, 2023
Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.
The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection
The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.
Sep 9th, 2024
The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.
Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer
Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.
Jun 13th, 2025
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024
The growth of the Middle Eastern fragrance market growth is majorly attributed to the presence of young demography, an upsurge in disposable income and an improvement in the standard of living.
Middle East Fragrance Market Driven by Social Media Marketing, Male Consumer Growth and Well-being
The Middle East fragrances market is projected to reach $4,414.1 million by 2027.
Feb 7th, 2023
Q1 2023 U.S. prestige beauty sales grew 16% year-over-year, totaling $6.6 billion, according to point-of-sale data from Circana (formerly IRI and The NPD Group). The mass beauty market generated $7.0 billion in the same period, representing growth of 10% versus the same period of 2022. Category-by-category Q1 growth trends are pictured in the graph at left.
Q1 2023 US Beauty Sales Driven by Lips, Prestige Fragrance, Clinical Skin Care & More
“Following a stellar 2022, the beauty industry continues to bask in the glow of growing sales,” said Larissa Jensen, beauty industry advisor at Circana.
Apr 25th, 2023
Product developers in the flavor and fragrance industries are using artificial intelligence to reduce the development timeline.
Industry Experts Discuss Artificial Intelligence Innovation and Role of Robotics in Flavor and Fragrance Industry
Learn more about how the industry is applying these technologies while keeping humans at the center of innovation.
Mar 1st, 2025
How to kill great new product ideas through diligent application of proven packaged goods techniques
We all see the value in following the traditional packaged goods approach in certain marketing situations. But in many instances, the classical methodology to new product development is dead wrong.
Apr 14th, 2016
The candles and home fragrances were created with responsibly-sourced ingredients, including sustainably-sourced shea butter from the West African savannah.
Dalian Talent Group Announces Five-Year Partnership with French Connection for Candle, Home Fragrance Collection
The debut collection is currently available across the United Kingdom, Europe, India, North America and the Middle East and online.
Mar 31st, 2025
Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.
Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse
P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.
Dec 5th, 2024
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