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Section: Fragrance > Trends

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The Scent of Home: From the Bedroom to the Living Room

As technology and consumer behaviors continue to change, home care fragrance products must remain innovative, while providing a sense of security and stability.

Report: Fragrances Among Top Three Health and Beauty Sectors in Russia

Women's fragrances in Russia held the majority of the sector in 2012 although the report predicts that due to the blurring boundaries between women's and men's fragrances, men's fragrances will grow ahead of categories in that sector.

Hot Trends: Decoding Notions of Natural and Organic in Personal Care

An expert in cosmeceuticals guides perfumers and flavorists through the controversy surrounding organic materials in personal care and the need for standards to separate hype from reality.

The Hatian vetiver market was estimated to be valued more than $25.5 million in terms of revenue in 2019.

Global Haitian Vetiver Oil Market to Surpass $31.0 Million by 2027

The Hatian vetiver market was estimated to be valued more than $25.5 million in terms of revenue in 2019.

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

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Take a Bite Out of Scent: Gourmand Trends are Here to Stay

Have you ever smelled something so potent you felt like you could eat it? In honor of April as national pecan month in the U.S., Givaudan shares the impact of gourmand scents in the fragrance industry.

Report: US Prestige Fragrance Sales Down 10% in First Half of 2009

The NPD Group, Inc. has reported 10% drop in prestige fragrance retail sales from the same period last year.

Oriental Scents Strong Trend in Home Care Fragrance in Middle East, Africa

Euromonitor analyst Anaïs Mirval says traditional oriental scents, Oud in particular, are enjoying growing popularity in laundry detergents in the Middle East and Africa.

Scent in Home Care: CSPA Mid-Year Meeting Takes a Closer Look

Consumer preference, regulatory issues and more.

Seven: Rhubarb, Mint and Tea Aromas Will Be Hot in Spring/Summer '15

Fruity rhubarb, cool mint and the re-appearance of fresh tea notes are among Seven Scent’s top picks for next year’s spring/summer fragrance collections.

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Scentbird Rebrand and Customer Insight Highlighted in Exclusive WPC On-Demand Interview

CEO and co-founder Mariya Nurislamova connects to talk about rebrand details and what the fragrance customer is looking for.

31% of consumers will purchase beauty and footwear products for themselves during the holidays.

Data: 31% of U.S. Consumers Will Self-gift Beauty for the Holidays

Point-of-sale data revealed fragrance sales in December comprise of more than 60% of the beauty industry's fourth quarter revenue.

As we know, trends come in waves, Gen Z is also rediscovering vanilla and digging into gourmand fragrances.

Bridging the Gap: How Iconic Scents Are Being Repackaged for Gen Z

Matthieu Befve, Givaudan head of Fine Fragrance North America shared, "The Haute Parfumerie segment is one of the fastest-growing markets that resonates with the Gen Z consumer."

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

Apartment Therapy for Aera Collection Debuts 3 Fragrance Capsules for Home Diffusers

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

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The Floral Extract Market is in Full Bloom—Here’s What You Need to Know

Thanks to an increased desire for natural ingredients in cosmetics and personal care products, floral extracts are anticipated to just keep on growing.

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Procter & Gamble Outlines 3 Factors Why People are Attracted to Scented Household Products

“Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance,” shares P&G's Rafael Trujillo.

Citrus oils are popular for their immunity-boosting and stress-relieving properties which continues to fuel market growth.

Citrus Oil Market Driven by Wellness Demands, Household Products, Food and Beverage Markets

The global citrus oil market is expected to reach a valuation of $8.75 billion by 2023 and $14.4 billion by 2033.

TikTok conversations about fragrances have consistently grown, defying typical seasonal patterns. This suggests brands should actively participate in these ongoing discussions on TikTok to boost awareness.

How Social Media Works as a Predictor for Trends in Beauty and Fragrance

Spate co-founder Yarden Horwitz to discuss social media trends, key formats and olfactory notes on the rise in the United States and white space ripe to explore in 2024.

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