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Type: Article

Section: Fragrance > Trends

What future essential oils?

Communication between the essential oil supplier, fragrance supplier, and marketer must be improved. We are not always in a position to know which odor areas interest you. Your most creative fragrance ideas might be available today, with the right combination of natural products and natural-like aroma chemicals recently developed. This potent combination now allows for the greatest creative effort ever possible.

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India: The Crossroads of Flavor and Fragrance

There are eight magical ingredients that enhance both, traditional Indian cuisine and perfume. Angad Rai, master Indian specialty chef, Trident Bandra-Kurla-Mumbai, and Krishan Mohan, perfumer, share their creations and the role these ingredients play in each.

The Last Word

Perfumer insights on ingredients.

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Sustainability and Fragrance

Carbon footprints, naturals and synthetics, and the future

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Royalty And Fragrance: A Tale Of Two Palaces, Part 1

In our Scent and Spirit edition, part one of this two-part series explores the lush fragrances of the sultan’s court of the Deccan era in India from 15-1700s.

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Forward Thinking: Fragrances Spring Forward, Part 1

Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.

Trend Trek

Highlights from the WFFC Excursion in Williamsburg, Brooklyn.

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Forward Thinking: Fragrance Frenzy

Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.

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Forward Thinking: Fragrances of the Moment

Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

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Fragrance Trends: Global Fragrance -- Not Making Scents

The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?

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The Global Fragrances Market – Bringing Fragrances Closer to Consumers

The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.

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State of Fragrance Through 2018: The Rise of the Niche Fragrance

Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.

Fragrance Trends

Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

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Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

Why Home Fragrance?

Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,

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Fragrances and Sustainability

Assessing the impacts of changing consumer consumption habits, green chemistry, biotechnology and sourcing strategies.

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