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166 Results
Type: Article
Section: Fragrance > Trends
Trends
Japan: A Fragrance & Flavor Journey
A sensory exploration from the WFFC
Trends
Smoke, Leather & Tea: A Survey of 2015 Trends
A recent spate of trend reports for the year heightened the emergence of unique ingredients, sensory combinations and global influences. Herein is a survey of some of the year’s leading themes.
Ingredients
Scent and Component Analysis of the Hybrid Tea Rose
The hybrid tea rose as a group is one of the major modern roses cultivated as a garden rose today. It was developed and has been bred since the latter half of the nineteenth century by cross breeding the hybrid perpetual rose with the tea rose.
Event Coverage
WFFC Trend Excursion Pursues Novel F&F Combinations
From cherry yuzu soda to Himalayan pink salt, event focuses on emerging and obscure sensory experiences.
Trends
India: The Crossroads of Flavor and Fragrance
There are eight magical ingredients that enhance both, traditional Indian cuisine and perfume. Angad Rai, master Indian specialty chef, Trident Bandra-Kurla-Mumbai, and Krishan Mohan, perfumer, share their creations and the role these ingredients play in each.
Trends
Fragrance’s Moody Moment
Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.
Trends
Forward Thinking: Fragrance Frenzy
Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.
Trends
Forward Thinking: Fragrances of the Moment
Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.
Trends
Forward Thinking: Hair Flair, Fragrance and Care
Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.
Fine Fragrance
Forward Thinking: Fierce Fragrances
Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.
Trends
Fragrance Trends: Global Fragrance -- Not Making Scents
The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?
Trends
The Global Fragrances Market – Bringing Fragrances Closer to Consumers
The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.
Trends
State of Fragrance Through 2018: The Rise of the Niche Fragrance
Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.
Trends
Fragrance Trends
Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.
Trends
Rethinking Fragrance
Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.
Ingredients
Perspectives on Citrus
The presence of citrus notes in the life of a perfumer.
Trends
Rethinking Fragrance
From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.
Trends
Fragrance and Transparency
It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.
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