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Type: Article
Section: Fragrance > Trends
Regulatory & Research
Perfumer POV: An Opportunity to Reinvent the Fragrance Creation Process
Perfumers will have to collaborate and work hand in hand with R&D to innovate and find new notes to replace the restricted and/or banned ones; otherwise they may be forced to try to compose new melodies on a piano missing half the keys.
Trends
Ready to Wear
Perfumers pair with fashion students to push olfactive inspiration.
Fine Fragrance
1, 3, 6, 7, and 8
Three perfumers discuss their translations of couture into scent.
Ambient Scent
Home Fragrance: Air Care in the US Market
The current state of the air care market and the trends shaping it in the years to comeUS consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.
Ingredients
Digitally Delivered Fragrance and the Perfumer
For as long as man has used fragrance, it had one feature that set it apart from all other forms of esthetic decoration, cultural messages, sensory agents and psychological magic: once you presented it, you had lost control over it. It would float wherever diffusion and air currents carried it.
Ingredients
Digitally Released Aroma and The Flavorist
Many of the most pleasurable culinary experiences happen before you take the first bite or sip: think of the enticing scent of pizza just coming out of the oven that makes you stop in front of a pizza place when you hadn’t even been aware that you were getting hungry; of the aroma of freshly brewed coffee that makes you forget the pain of having to get out of bed early; of the warm, subtle blend of spices and seafood and cream that makes your mouth water when the waitress puts a bowl of lobster bisque down in front of you.
Fine Fragrance
Scent outlook: The 7 Best Things About Fine Fragrance Now
Victoria Frolova is an editor, a fragrance consultant and the founder of
boisdejasmin.com
, an in-depth perfume blog containing fragrance reviews, industry interviews, essays on raw materials and perfume history. Here she presents (in no particular order) her picks for the best of the current trends in the fine fragrance world.
Personal Care/Beauty
Fragrance Issues: Defining “Natural”
As the first personal care products bearing the Natural Products Association’s seal hit store shelves, an assessment of “natural” fragrances in personal care
Fine Fragrance
Industry Insight: Givaudan's Cecile Krakower
What is the relationship between the market and fragrance development? Where are new scent concepts coming from? To find some answers we spoke with Givaudan junior perfumer Cecile Krakower about the role of innovation, cross-disciplinary studies, cultural exchanges and trend spotting in fragrance creation.
Trends
Perfumer & Flavorist 2008 Flavor & Fragrance Leaders
The big news on last year’s Flavor & Fragrance Leaders list was Firmenich’s purchase of Danisco’s fl avor division. The year before that, it was Givaudan’s purchase of Quest. At press time, rumors are again making the rounds regarding another potential merger within the top tier of F&F.
Fragrance
Industry Insight with Tony Curtis
Tony Curtis, senior lecturer, aroma trades studies, at the University of Plymouth’s business school and faculty of science (Plymouth, Devon, UK) recently sat down with Perfumer & Flavorist magazine to discuss the institution’s aroma and formulation science program, the role of perfumery education in the industry at large, and his thoughts on the current state and future of the industry.
Trends
Fragrance Trends: Global Fragrance -- Not Making Scents
The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?
Trends
What's Next: 18 Insiders on F&F Trends
Our experts break down their strategies for finding out what lies ahead for the industry. It doesn't matter if you're selling cars or designing software: The question on every forward-thinking person's mind is, "What's coming next?" And flavor and fragrance is no different.
Fine Fragrance
Fragrance Outlook: Noir to Niche
From “black” fragrances to limited-edition scents, the future of perfume lies in the unique and surprising. drom fragrances’ Tribeca (New York) fine fragrance studio is unique for a number of reasons, including its open floor plan and perfumers’ bar—a sort of shared work space that encourages interaction among noses.
Ingredients
Textile Materials With Fixed Cyclodextrins As A Fragrance Depot
The ability to semi-permanently infuse fabrics with finished fragrances and/or fragrance materials opens up a new realm of formulation and application possibilities for perfumers. The market has already seen the introduction of scented pillows and the like, but Buschmann et al.’s recent work presents the possibility of (washable) scented sportswear, linens, upholstery and many other household products that may be customized at will, and which may intake unpleasant odors while imparting pleasant ones.
Trends
Technology Decisions Challenging the Flavor and Fragrance Industry
If there is one thing that successful technology companies have in common it is marketing and public relations. One can hardly read a business-oriented magazine today without seeing either a technology advertisement or self promoting article. But how is a layman to separate fact from fiction?
Trends
State of the Industry: 2006 and Beyond
Forecasting opportunities and threats on the road to recovery. Despite what was attributed to Cyclone Hudah, which raked across Madagascar in the spring of 2000, and political instability in that island nation, the real cause of this decade’s vanilla crisis can be blamed on simple economics.
Trends
Global F&F trends: The 12 Truths of Naturals
Getting to know your F&F buying public. In doing my own research and networking at various F&F industry events, I’ve come to see that today’s health-conscious buying public is more educated and varied than ever before. And no consumer topic is hotter than the natural/organic/wellness trend, which has changed our expectations of fragranced goods and foods.
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