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Section: Fragrance > Personal Care/Beauty

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Dollar Shave Club Sniffs into the Fragrance Game

Available in two collections, the cologne scents range from warm to fresh scents and mark the first fragrances launched by the brand.

Each fragrance oil-infused product is marketed as lightly scented, made with a vegan and cruelty-free formula, and is packaged in recyclable glass bottles.

P.F. Candle Co. Expands with Fragrance Oil-infused Hand & Body Wash

Each fragrance oil-infused product is marketed as lightly scented, made with a vegan and cruelty-free formula, and is packaged in recyclable glass bottles.

The Power Essence Body & Hair Fragrance Mist collection will be available on Touchland's website as well as Sephora and Ulta Beauty for $20.

Touchland Launches Fragrance Collection

The collection includes eight body and hair fragrance mists made with hydrating and mood-enhancing ingredients.

Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'

Marie Claire Releases 10 Biggest Fragrance Trends for 2025

The ten trends reflect the influence of younger consumers on the industry.

The fragrance features a velvety blend of rich berries and sparkling fruit and a delicate floralcy of vanilla orchid and blush ambrette.

Ariana Grande Launches Cloud Pink Fragrance

Cloud Pink is a sensual blend of ambery woods, magenta moss and a touch of sweetened praline.

The latest deodorant collection by the company includes sweet, fruity and floral scents.

Native Launches Coffee Haus Collection

The latest deodorant collection by the company includes sweet, fruity and floral scents.

The Scent Cooler Twist-on Swivel Stick is a collection of alcohol-free fragrances featuring a twist-up, swivel stick.

Tremendous Parfum Utilizes Scentinvent Scent Cooler Technology for Glide-on Perfume Collection

The Scent Cooler Twist-on Swivel Stick collection features three fragrances.

Lady H hair perfume includes fragrance notes of black cherry, jasmine and cedar.

Hally Hair Launches Perfume, Lady H

The water-based fragrance adds shine to the hair with a long-lasting scent.

Natural Moss Extracts

Biolandes offers three natural moss extracts that comply with IFRA’s 43rd amendment and have a long-lasting effect.

The Numerology Collection includes three fragrances, plus one Ulta Beauty-exclusive fragrance.

Lake & Skye Launches The Numerology Collection

The collection includes hair and body mists with mood-enhancing ingredients.

The Ekos Ryos collection includes three fragrances inspired by the soul of the Amazon region.

Natura Launches new Ekos Perfume Brand with Tátil Design

Tátil Design and natura have collaborated for 25 years, and the design firm helped develop the visual identity of the Ekos brand.

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The Scent of Yellowstone Park: IFF Collaborates on Florals Collection

The five fragrances were inspired by rare plant species at Yellowstone National Park and created by IFF perfumers Yves Cassar, MacKenzie Reilly and Laurent LeGuernec.

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Forward Thinking: Hair Flair, Fragrance and Care

Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.

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Agilex Fragrances Completes Acquisition of Fragrance West

Following news of its acquisition, Agilex Fragrance has closed the deal for the Fragrance West acquisition, which includes maintaining its Los Angeles manufacturing facility and integrating it under its brand.

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Agilex Fragrances Announces Acquisition of Fragrance West

Agilex Fragrances, a company of the Firmenich Group expands its West Coast presence with the acquisition of Fragrance West.

The right scent can catch someone's attention, make them curious and stick in their mind long after you've met.

Fragrance Flirting: 5 Tips to Selecting Appealing Fragrances

Relationship coach Katie Flowers has put fragrance flirting on the radar of consumers.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

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Fragrance Creation: Fragrances for Natural and Certified Organic Personal Care Products

The link between fragrance and health in personal care product development. A recent article in Woman’s Wear Daily reported that organic brands and products based on sustainable resources have become one of the fastest-growing segments in beauty care. In fact, according to the Organic Trade Association, sales of US organic personal care products grew 28% to $282 million in 2005.

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