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Section: Fragrance > Personal Care/Beauty
Brand founder Ruth Sutcliffe was inspired by her own midlife journey, which reconnected her to scent’s natural powers to give, inspire, heal and nurture humans with.
The Scent Guru Group Debuts Hierarchy of Needs Fragrances
The first available fragrance, Hierarchy of Needs Water, symbolizes free emotional expression via a fragrance that depicts free-flowing, crystal clear waters.
Oct 16th, 2023
AKA includes notes of grapefruit, pink pepper, saffron and cinnamon.
WA:IT Introduces AKA and LUCE Fragrances at Esxence 2025
With these innovative creations, WA:IT elevates the concept of “perfume as therapy."
Feb 18th, 2025
Natural Personal Care: Marching Forward in a Period of Uncertainty
Exploring the challenges facing natural brands and their suppliers as consumers tighten their belts.
Jan 27th, 2009
4Ever Sweet has notes of candied grape, sweet berry and powdered sugar, and evokes the scent of the nostalgic Sweethearts Candy.
Bath & Body Works Announces Collaboration with Sweethearts for Valentine’s Day
The collection will feature a new limited-edition fragrance, 4Ever Sweet.
Jan 9th, 2025
“I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance,” said Ice Spice.
Revlon Signs Global Fragrance Licensing Deal with Musician Ice Spice
Ice Spice will partner with Revlon’s experts to develop a bespoke fragrance line, expected to release in 2026.
May 14th, 2025
The Daisy Drops fragrances are reinterpretations of the original Daisy scents, formulated into a gel-like composition without alcohol.
Marc Jacobs Launches Daisy Drops Sustainable Single-Dose Fragrance Capsules
The Daisy Drops fragrances are reinterpretations of the original Daisy scents, formulated into a gel-like composition without alcohol.
Aug 4th, 2023
Positivity
The Heart Company Releases Vegan Fragrance Line Based on Emotions
The fragrances are centered around love, positivity, kindness, good vibes, fun and daily inspiration.
Aug 9th, 2023
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024
Searches such as 'tropical colognes' and 'best fruity colognes' are trending on TikTok.
TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE
The men's fragrance brand used TikTok search data to determine the top trending scents for men this summer.
Jun 17th, 2025
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Mark Your Calendars, March 21 is National Fragrance Day
In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.
Jan 12th, 2018
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Nest Fragrances Expands into Ulta With Body Care Line
The collection of body care products will be available in bamboo and jasmine, ginger and neroli, grapefruit and verbena and ocean mist and coconut water scents.
Jan 17th, 2019
According to the press release, Riverside’s company officials intend to enhance Essential Composition’s commercial and R&D capabilities to support growth.
Riverside Company Invests in Spanish Fragrances Business, Essential Compositions
Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.
Dec 19th, 2024
Palm Angels started in 2011 as a photographic documentation of LA's skater culture by Francesco Ragazzi and evolved into clothing in 2015.
Revlon Announces Global Fragrance Licensing Deal with Palm Angels
The partnership with Revlon includes the development of permanent fragrance lines for both men and women.
May 20th, 2025
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Freshness on the Go: Unilever Launches Deodorant Minis and Wipes
The range of products is designed for the consumer on-the-go and come in a variety of Dove, Degree and Axe scents.
Feb 6th, 2019
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Royalty And Fragrance: A Tale Of Two Palaces, Part 1
In our Scent and Spirit edition, part one of this two-part series explores the lush fragrances of the sultan’s court of the Deccan era in India from 15-1700s.
Feb 20th, 2018
Butta Drop Shimmering Whipped Oil Body Cream is made with seven oils (Kalahari melon, sorrel, baobab, sunflower, rice bran, coconut and jojoba), shea butter, mango butter and glycerina.
Fenty Beauty Releases Butta Drop Shimmering Whipped Oil Body Cream
Butta Drop Shimmering Whipped Oil Body Cream is made with seven oils, shea butter, mango butter and glycerina.
Oct 10th, 2022
Tru Fragrance & Beauty features a suite of fragrance lifestyle brands, including Lake & Skye.
Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty
The firm's investment will serve to accelerate Tru's growth and scale, supporting expanded distribution in the U.S., Canada, U.K., Europe and beyond.
Apr 2nd, 2024
The Adidas Sports Fragrances collection comprises a body selection of EDTs, deodorants, and shower gels, offering a comprehensive scent experience for the modern enthusiast of movement and vigor.
Coty's Adidas Sports Fragrances in India Addresses Active Living Segment
This range of products is designed to cater to the needs of individuals who embrace an active lifestyle, referred to as an "Everyday Mover."
Jun 3rd, 2024
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