Beauty and wellness brand WA:IT announced the debut of two new fragrances, AKA and LUCE, at perfume exhibition Esxence 2025. These fragrances are inspired by the concept of “perfume as therapy.”
“At WA:IT, scent is more than a fleeting pleasure — it is an experience that engages the deepest parts of our emotions and well-being,” the company stated in a press release. “The olfactory system is uniquely connected to our memories and moods, making fragrance an intimate and powerful took for self-care. By blending nature’s finest essences with mindful craftsmanship, WA:IT transforms perfume into a holistic ritual that soothes, energizes and inspires.”
WA:IT’s perfumes are made with botanical extracts and do not include synthetic additives. The brand has stated it is committed to producing 100% sustainable products, from ingredients and formulation to packaging.
Fragrance Highlights
AKA: Grapefruit, pink pepper, saffron, cinnamon, juniper berries, lavender, patchouli, frankincense, cypress, cedar wood, amber, plant-based musk
