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Section: Fragrance > Personal Care/Beauty
Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).
Decoding the 2024-2025 Fragrance Boom: Prestige x Value
Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.
Feb 16th, 2025
Pheromones, the natural chemical signals our bodies emit, can influence how we perceive and connect with others, especially in romantic contexts.
The Impact of Fragrance on Enhancing Pheromones and Attraction
Fragrance developers are experimenting with natural and synthetic pheromones in their formulations, and new research indicates they’re onto something.
Apr 16th, 2025
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Eurofragance's Singapore Facility to Focus on Halal-Certified Fragrances
The Barcelona-based company opened its facility doors in Singapore in December 2016, and now expands into halal-certifications for the booming Asian market.
Oct 27th, 2017
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Future of Fragrance and Its Growth With Hannah Symons
At the World Perfumery Congress 2018, the fragrance industry will take a look forward with Hannah Symons' keynote presentation, “The Future of Fragrance & Growth Opportunities.”
Apr 3rd, 2018
The Invisible Power of Fragrance: Honoring Camille McDonald
Highlights from the Fragrance Foundation's Circle of Champions Award night
Dec 30th, 2011
Brand founder Ruth Sutcliffe was inspired by her own midlife journey, which reconnected her to scent’s natural powers to give, inspire, heal and nurture humans with.
The Scent Guru Group Debuts Hierarchy of Needs Fragrances
The first available fragrance, Hierarchy of Needs Water, symbolizes free emotional expression via a fragrance that depicts free-flowing, crystal clear waters.
Oct 16th, 2023
AKA includes notes of grapefruit, pink pepper, saffron and cinnamon.
WA:IT Introduces AKA and LUCE Fragrances at Esxence 2025
With these innovative creations, WA:IT elevates the concept of “perfume as therapy."
Feb 18th, 2025
Jack DiMaggio, MD, global fragrances and flavors, Colgate-Palmolive.
WPC PREVIEW: Defining the Winners and Losers in Fragrance’s Future
Jack DiMaggio on relevant innovation, differentiation and revising cost structures.
Jan 11th, 2010
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The New Fragrance Consumer at World Perfumery Congress Day 2
Day two of World Perfumery Congress continued the momentum of the first day, with a full day of presentations on creating a new fragrance experience for consumers, the expanding niche market and future-proofing the industry.
Jun 11th, 2018
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Remove Color, Haze and Imperfections From Your Flavors and Fragrances!
Gusmer Enterprise’s filtration products are the solution to your liquid clarification needs.
May 16th, 2019
MoCRA created a modern cosmetics regulatory framework designed to advance sound science, safety, innovation, and consumer confidence.
The Current State of Cosmetic Ingredients in The Fragrance Realm
The Fragrance Creators Association weighs in on MoCRA as well as the current challenges in the cosmetic ingredients category as it relates to fragrance.
Feb 1st, 2024
These mists are formulated under the brand’s non-toxic ingredient standards and are vegan.
Evereden Launches Fragrance Mists for Gen Z and Gen Alpha
The fragrance mist collection includes three fragrances in colorful packaging.
Mar 19th, 2025
The fashion brand’s best-selling fragrance, Viva La Juicy, is considered a “pop culture mainstay” and includes fragrance notes of wild berries, jasmine and vanilla.
Revlon and Authentic Brands Group Renew Juicy Couture Fragrance License
Revlon and Authentic Brands Group began their partnership in 2016 to boost Juicy Couture’s fragrances.
Apr 29th, 2025
The Daisy Drops fragrances are reinterpretations of the original Daisy scents, formulated into a gel-like composition without alcohol.
Marc Jacobs Launches Daisy Drops Sustainable Single-Dose Fragrance Capsules
The Daisy Drops fragrances are reinterpretations of the original Daisy scents, formulated into a gel-like composition without alcohol.
Aug 4th, 2023
Positivity
The Heart Company Releases Vegan Fragrance Line Based on Emotions
The fragrances are centered around love, positivity, kindness, good vibes, fun and daily inspiration.
Aug 9th, 2023
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024
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Preparing for the Future of Fragrance at World Perfumery Congress
During the “Fragrance Panel: Future-Proofing the Industry” at the World Perfumery Congress, industry executives from top fragrance companies will be discussing the future of the fragrance industry and where it might be heading.
Apr 10th, 2018
miami
Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers
The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.
Aug 28th, 2019
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