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Section: Fragrance > Home Care

Laundry-300

Patent Pick: Getting Fresh

Henkel knows our dirty secret: we forget to move loads of laundry to the dryer. So they sit, forgotten, in a damp funk. That's why the company has (thankfully) patented photolabile pro-fragrances to extend the freshness of laundry fragrance.

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Keeping Laundry Detergent Fresh

As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.

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Cool, Fresh, Crisp, Minty, Herbaceous—Frescamenth!

Oriental Aromatics brings you a refreshing burst of clean energy with Frescamenth AB19008.

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Global Aroma Chemicals Stays Fresh Through 2021

In a recent report, it was projected that the global aroma chemical market will grow at a rate of 5% CAGR for the next four years. Contributing factors to the growth are changing consumer trends, a rise in disposable income and an increase in attention to naturals.

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Patent Pick: Fresh and Sweet Tetrahydrofuran

Patent Picks are chosen by the editors from publicly available sources. The present invention relates to the use of tetrahydrofuran dervatives for fresh and sweet fragrance notes.

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Method Freshens Up Target Aisles With Minted Collection

The collection of four fragrances will include a range of floral to fruity scents and will each feature the artwork from one of Minted’s artists.

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Editor's Note: So Fresh and So Clean

Today’s F&F products are reflective of consumer demands for personalization, wellness and environmental friendliness. This issue we explore these drivers more closely in laundry care, flavor labeling compliance, dairy innovations and more.

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

dsm-firmenich's Master Perfumer & New Ingredients Discovery at dsm-firmenich François-Raphaël BALESTRA & Chief Science & Research Officer Sarah Reisinger are set to take the stage.

New Ingredient Discovery Enabling Fragrance Innovation in Laundry to Fine Fragrance @ WPC 2024

There's still time to register! Use code THYMESUP on new and unfinished registrations for a discount.

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Multidimensional Fragrances at Home

How the technical, hedonic and cost factors of the laundry and home care categories are changing the way fragrances are developed.

Le Labo Rose 31features notes of the Centifolia rose, quickly picked up by a chorus of warm, spicy and woodsy notes such as cumin, olibanum, cedar and a touch of amber.

Le Labo Fragrance Launches

The products are available on lelabofragrances.com, nordstrom.com and saksfifthavenue.com.

Caftari has launched with two hero SKUs, Elixir and Dolce Far Niente.

Fragrance Brand Caftari Launches

The brand's scents are created to elicit emotional responses that are neurologically science-backed.

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Patent Pick: Pro-fragrance Ketones

Patent Picks are chosen by the editors from publicly available sources. Today's highlight from Henkel includes specific ketones that act as photolabile pro-fragrances.

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Suds Up: Fragrance for Soaps

Discovering the secrets of scented soaps at World Perfumery Congress.

BSP Fragrance Excellence Award Winners

Awards for best women's and men's fragrance in the United Kingdom, and best fragrances in personal care, home care and laundry care products.

DfE Fragrance Screen Launched

Conservative guidelines encompass cleaning products and tout "safer aroma chemicals and fragrance formulations."

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Patent Pick: Dishwasher Fragrance Delivery

Patent Picks are chosen by the editors from publicly available sources. Givaudan introduces an encapsulation process during and after dishwashing to retain fragrance.

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