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Section: Fragrance > Home Care

You can find footage from our travels by following P&F+ on LinkedIn, Facebook and Instagram.

On the Road with Perfumer & Flavorist+

How you can follow along with P&F+ event coverage.

Marketers need to adapt and modify their strategies and product offerings.

5 Home Fragrance Trends in 2023

With an uncertain economy and inflation, consumer demand is expected to slow down.

Muscosandrol

Muscosandrol from Hangzhou Grascent Co., Ltd.

The Mojave Peach scent has fragrance notes of mandarin, cinnamon, peach, sandalwood and vanilla.

Laundry Sauce Introduces Mojave Peach Fragrance

Laundry Sauce, launched in 2022, combines its high-performance fabric care formulas with high-end fragrances from top perfumers.

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Educating the Industry's Future Perfumers

ISIPCA and IFF partner together to establish a master's program for future perfumers and food flavorists.

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Patent Pick: Pro-fragrance Ketones

Patent Picks are chosen by the editors from publicly available sources. Today's highlight from Henkel includes specific ketones that act as photolabile pro-fragrances.

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Top 5 Fragrance Headlines of May 2025

Check out what our readers loved most in the world of fragrance this past month.

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Global Aroma Chemicals Stays Fresh Through 2021

In a recent report, it was projected that the global aroma chemical market will grow at a rate of 5% CAGR for the next four years. Contributing factors to the growth are changing consumer trends, a rise in disposable income and an increase in attention to naturals.

Scent-Sational: Eco-friendly Homecare Introductions Boom

Household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.

Airzai CEO, Airzai Muneeb Mushtaq, testing Firmenich fragrances made for Airzai Aroma.

Firmenich Announces Partnership with AI Startup Airzai

The partnership's mission is to co-create emotional scents to reinvent fragrance design through augmented creation.

Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”

5 Top Fragrance Headlines of August 2024

Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.

The newest scent is Cypress & Sea Sage. Photo: Zoflora.

Zoflora Adds to its Fragranced Disinfectant

The newest scent is Cypress & Sea Sage.

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Florol Market Sees Growth Through 2024

A recent report looked at the florol market, which is expected to see growth due to the rising demand for perfume and florols use in soaps and detergents.

2012 ACI Convention Open for Registration

Taking place in Florida, will include a CEO panel

Spray-Tek was founded in 1981 and has focused on innovations in spray drying solutions and innovative delivery system technologies.

Spray-Tek Joins Fragrance Creators Association

The company has served brands in the fragrance, cosmetics, personal care, and home care industries.

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Top 5 Fragrance Articles of 2024

Check out our most popular fragrance articles from the past year.

The home care line also features compostable cleaning wipes.

[podcast] Two Sense: Fragrance Design with Purpose

Suzanne McCormick, senior director of fragrance for method products, speaks to P&F on method's brand development and shares her perspective on fragrance design.

ASP Announces 2011 Perfumers' Choice Awards Finalists

Voting ends April 1

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