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Section: Fragrance > Home Care
Home Care
Dr. Squatch x Star Wars Launch Soap Collab
The collaboration includes four soaps inside a collectors box.
Home Care
Method Freshens Up Target Aisles With Minted Collection
The collection of four fragrances will include a range of floral to fruity scents and will each feature the artwork from one of Minted’s artists.
Ambient Scent
Bath & Body Works Launches Holiday-Scented Candles
From sweet to woody notes, the holiday collection offers a generous range.
Home Care
Febreze Collabs With AIRIA for Smart Scent Diffuser
The diffuser dispenses micro-scent droplets of fragrance into the air of one's home.
Ambient Scent
Linking Scent and Well-being Through Functional Fragrance
Looking into the new generation of alluring mood-boosting scents steeped in wellness.
Fragrance
dōTERRA Wins 2025 SEAL Sustainability Innovation Award
The SEAL Awards recognizing organizations leading in sustainable initiatives and corporate environmental responsibility.
Trends
Deck the Halls with Recent Holiday Scent Launches
See the latest scents from brands including Glasshouse, Amaffi, Literie, Bath & Body Works and L'Occitane.
Event Coverage
The Smell of Clean at the World Perfumery Congress
During his “Tide: The History of the Smell of Clean in North America” presentation, Rafael Trujillo, research fellow perfumer for P&G, will outline the history of the iconic detergent brand.
Fragrance
Why Unilever is Building an In-house Fragrance House
The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.
Fragrance
IFF Opens Dubai Creative Center with Perfumery Art Studio
The Dubai Creative Center will feature a perfumery art studio for co-creation with customers.
Fragrance
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
Ambient Scent
ScentMatch Expands into Select Walmart Stores Across US
The retail launch includes 18 fragrances total, including nine in-store exclusive scents.
Fragrance
Pura Launches Madame X Fragrance in Collaboration with The Met
The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.
Event Coverage
Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers
The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.
Fragrance
EO x Alaska Airlines Launch Essential Oil Sanitizing Hand Wipes
EO has announced an exclusive partnership with Alaska Airlines to provide travelers with hand sanitizing wipes.
Fragrance
Over 3500 P&G Products are now Included Within SmartLabel
"The addition of these products is indicative of P&G's transparency goals—previously announced via Ambition 2030—"to help people make informed choices by providing ingredient information in a way that is clear, reliable and accessible."
Home Care
Givaudan Debuts PetTech Platform Addressing Malodor and Well-being
The platform is said to combine Givaudan’s proprietary technologies and fragrance creativity. In order to provide the most effective fragrance solutions.
WPC Coverage
Fragrance Ingredients, Equipment & Technologies Showcased at
World Perfumery Congress
2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
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