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Section: Fragrance > Home Care

Top row (from left): Marcelo Lu*, BASF Corporation; Rick Strittmatter, Arxada, LLC; Parthiv Amin, BASF Corporation; Eric Peeters, Dow; Silke Hoppe, Sasol; Eric Reynolds, The Clorox Company; Joseph Schwalbach, Indorama Ventures Oxides LLC; Scott Tuchinsky, Croda Inc.; Sean Moriarty, Stepan Company; Erik Roberts, Procter & Gamble; Luc Reynaert*, Procter & Gamble; Larry Berger, Ecolab Inc. Bottom row (from left): Deb Fiddelke, SC Johnson; Lily De Stefano, dsm-firmenich; Jessica McCoy, GOJO Industries, Inc.; Melissa Hockstad, ACI; Stephan Habif, Colgate-Palmolive Company; Renee Henze, IFF; Ronald Birnbaum, Evonik; Suzanne Carroll, Nouryon.

American Cleaning Institute Board Names Four New Directors

The additions to the Board were announced during the 2024 ACI Industry Convention in Orlando, FL.

The starter kit from Below 60 includes a plug-in diffuser and three oils.

Hilary Duff’s Home Fragrance Brand To Join QVC

Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.

The innovation provides a sustainable, high-performance delivery system that addresses growing consumer demands for eco-friendly solutions.

Spray-Tek Secures Patent for Biodegradable Microencapsulation Technology

The patented process modifies natural biopolymers to create durable core/shell microcapsules with low permeability for higher biodegradability.

SuperBloom is described as a unique fragrance collection providing an intense and long-lasting fragrance experience.

Symrise Launches Fragrance Technologies SuperBloom & SymAqua

The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.

Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.

Linking Scent and Well-being Through Functional Fragrance

Looking into the new generation of alluring mood-boosting scents steeped in wellness.

Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.

Why Unilever is Building an In-house Fragrance House

The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.

Buff City Soap Appoints Enrique Ramirez as Chief Executive Officer

Buff City Soap produces handmade personal care and laundry products with plant-based ingredients.

These scents are safe for sensitive skin, cruelty-free and vegan.

Skylar Clean Beauty x Aera Launch 3 Home Scents

The available scents are Coconut Cove, Lime Sands and Vanilla Sky.

The collection includes three vision boards, each inspired by its own product in Air Wick’s lineup.

Air Wick Reveals Vision Board Collection with Lindsay Hubbard

Hubbard created a collection of vision boards for everyday hosting occasions.

According to the press release, Riverside’s company officials intend to enhance Essential Composition’s commercial and R&D capabilities to support growth.

Riverside Company Invests in Spanish Fragrances Business, Essential Compositions

Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.

The global pet care market size was valued at $235.32 billion in 2022 and is projected to grow from $246.66 billion in 2023 to $368.88 billion by 2030.

Givaudan Debuts PetTech Platform Addressing Malodor and Well-being

The platform is said to combine Givaudan’s proprietary technologies and fragrance creativity. In order to provide the most effective fragrance solutions.

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Trimax and Saavy Naturals Inc. Releases Natural Baby Care Line

Trimax and Saavy Naturals Inc. have announced Saavy Baby, a line of natural baby care product, which include fragranced baby products.

Element Brooklyn Enters Home Care Category with All Purpose Cleaner

The cleaning formula is safe for most sealed surfaces, including countertops, stovetops and tile.

The Spanish Leather scent starts with the freshness of cardamom and blue eucalyptus. The heart of the fragrance is built around orris butter and suede, while the base is a warm blend of amber, leather, cedarwood and tonka.

Sabine De Tscharner's Inspiration Behind Laundry Sauce's Spanish Leather Scent

From her deep connection with leather notes to the unique challenges of creating long-lasting scents for laundry, De Tscharner shares how the industry is evolving toward luxury fragrance experiences.

Jeana Wirtenberg (Institute for Sustainable Enterprise at Fairleigh Dickinson University and Jeana Wirtenberg & Associates)

Sustainability and the Natural/Organic Personal Care Market: WFFC Business Dinner

Jeana Wirtenberg of the Institute for Sustainable Enterprise at Fairleigh Dickinson University and Jeana Wirtenberg & Associates presented her talk, “Sustainability: Forging a Path to a Brighter Future,” during Women in Flavor and Fragrance Commerce’s annual business meeting.

The range's nine scent variants include Passionfruit & Hibiscus, Vanilla Bliss & Orchid, and Fresh Lavender & Cotton.

Maesa's Affordable Home-scenting Brand Kōze Place Debuts at Dollar General

The nature-inspired affordable range includes scented candles, wax melts, diffuser oils, and air and fabric refresher sprays priced at $5 and below.

Walter Ribeiro (53) comes from Brazil and has lived with his family in Holzminden, the headquarters of Symrise AG, for many years.

Symrise AG Appoints Walter Ribeiro to Executive Board & Jörn Andreas Exits Company

And Jean-Yves Parisot takes over as interim head of the Scent & Care segment.

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Interview: The Laundress and Aromatherapy Associates Bring Wellness to Cleaning Products

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.

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