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Section: Fragrance > Home Care
Home Care
Febreze Unveils Scent of the Year 2024 to Inspire Connection and Passion
The scent of Romance & Desire is described as combining "the delicate allure of pink rose petals with the effervescent excitement of Champagne," by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.
Ambient Scent
ScentMatch Expands into Select Walmart Stores Across US
The retail launch includes 18 fragrances total, including nine in-store exclusive scents.
Fine Fragrance
NEST Launches LE Collections
The niche perfumer has launched two new limited-edition collections: Linen, with a specialty laundry detergent, and Cedar Leaf & Lavender featuring limited-edition scented crystals.
Home Care
Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends
The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.
Fine Fragrance
IFF's Ylanganate Floral Booster & Mindfully Produced Grapefruit and Persian Lime Oils to Debut at the 2024
World Perfumery Congress
Ana Paula Mendonça, president, scent, IFF, said, “Ylanganate, grapefruit and Persian lime oils exemplify mindful fragrance design that brings together the best of nature and cutting-edge science."
Event Coverage
A Fragrant Feast: "An Evening of Pairings" with the American Society of Perfumers
This year's "An Evening of Pairings" featured a variety of unique flavor and scent combinations using food, wine and fragrance.
Home Care
Pura's Hope Freeman Talks Timeless & Holiday Scent Trends
Freeman also shares her outlook on the future of fragrance, her journey to the industry and more.
Ambient Scent
ASP Announces 2011 Perfumers' Choice Awards Finalists
Voting ends April 1
Fragrance
Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance
Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.
Trends
Scent-Sational: Eco-friendly Homecare Introductions Boom
Household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.
WPC Coverage
New Ingredient Discovery Enabling Fragrance Innovation in Laundry to Fine Fragrance @ WPC 2024
There's still time to register! Use code THYMESUP on new and unfinished registrations for a discount.
Fine Fragrance
Le Labo Fragrance Launches
The products are available on lelabofragrances.com, nordstrom.com and saksfifthavenue.com.
Trends
Multidimensional Fragrances at Home
How the technical, hedonic and cost factors of the laundry and home care categories are changing the way fragrances are developed.
Regulatory & Research
Patent Pick: Pro-fragrance Ketones
Patent Picks are chosen by the editors from publicly available sources. Today's highlight from Henkel includes specific ketones that act as photolabile pro-fragrances.
Event Coverage
Suds Up: Fragrance for Soaps
Discovering the secrets of scented soaps at World Perfumery Congress.
Regulatory & Research
Patent Pick: Dishwasher Fragrance Delivery
Patent Picks are chosen by the editors from publicly available sources. Givaudan introduces an encapsulation process during and after dishwashing to retain fragrance.
Fragrance
Tru Fragrance Acquires Lake & Skye
Tru Fragrance first made a minority investment in Lake & Skye in 2018.
Home Care
Fragrance Brand Caftari Launches
The brand's scents are created to elicit emotional responses that are neurologically science-backed.
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