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Section: Fragrance > Fine Fragrance
Fine Fragrance
Avon and Sofia Vergara Unveil New Fragrance
Avon is teaming up with Sofia Vergara to launch So Very Sofia by Sofia Vergara, a new fragrance. Vergara aimed for the fragrance to speak to today's strong, independent woman.
Fine Fragrance
Avon Announces Release of Eve Truth Fragrance
Created by French perfumer Laurent Le Guernec, the female fragrance is a floral and fruity scent.
Fine Fragrance
Agraria Unveils New Look and Wellness Line
Luxury fragrance company Agraria is launching a new package design and wellness line in celebration of the company's 50th anniversary.
Fragrance
IFF Introduces AI-Powered ScentChat App
The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.
Trends
British Society of Perfumers Announce Winners of 2015 Perfumery Excellence Awards
Attending perfumers and other fragrance professionals were invited to explore raw materials and inspired to approach creative projects in new ways.
Fine Fragrance
Givaudan Perfumer Adriana Medina Declared Member of the Academia del Perfume
The Perfume Academy Foundation is said to be a global elite group that brings together big noses and experts, considered the best Spanish-speaking perfumers in the world.
Fragrance
Day Three Fragrances Announces Partnership With Christian Pop Artist Megan Woods
Royal Reflection is a fragrance inspired by Woods' breakout hit song.
Fragrance
dsm-firmenich Announces Jonathan Simon as Next President of Fine Fragrance
“It is the perfect moment for us to make the move and prepare for the future,” said Emmanuel Butstraen, chief operating officer and president of perfumery and beauty at dsm-firmenich.
Fine Fragrance
Jo Malone Launches Fragrance Ahead of 25th Anniversary
The fragrance will feature top notes of bitter orange, grapefruit and spearmint.
Fine Fragrance
Avon and Kenzo Takada Team Up for Second Collab
Slated to launch late 2018, Avon Life Colour builds upon the first collaboration, Avon Life, which broke company records when it recorded the highest ever sales for a fragrance in the first quarter of its launch.
Fine Fragrance
Envy
,
Insolence
and Beyond: a Talk with Maurice Roucel
Symrise’s Maurice Roucel sat down with
P&Fnow
editor Jeb Gleason-Allured for a one-on-one discussion of this craftsman’s work, creative process and perspectives on today’s business climate
Fine Fragrance
Ariana Grande Launches Clean Fragrance, God is a Woman
"The alluring fragrance and brand marks an evolution of the franchise into clean beauty."
WPC Coverage
Givaudan, Robertet and Symrise Perfumers Talk AI in Fragrance
ASP president James Krivda is set to moderate a panel of perfumers who are currently utilizing AI in their process, as well as an AI developer, to better understand how this technology is being utilized as a tool in the industry.
Fragrance
The Fragrance Foundation Announces Finalists, Winners of 2025 Awards
The winners will be announced at a ceremony on June 6, 2025.
Fragrance
ARKS Enters Fragrance Category with Launch of ARKS Day
The fragrance is unisex and concentrated at 18%, allowing for a long wear.
Fragrance
American Society of Perfumers Honors Chris Diienno and Tony Reichert
The American Society of Perfumers will honor Chris Diienno with the William Lambert Service Award and Tony Reichert with the Lifetime Achievement Award during the World Perfumery Congress on June 7, 2018, in Nice, France.
Fine Fragrance
Scent and the Spirit: Fragrance in Zoroastrian and Jewish Traditions
From flames of righteousness to scent in scriptures, these two ancient faiths provide an interesting look at the ritual and ceremony behind some of the world’s most coveted ingredients.
Fragrance
Through AI and Crowdsourcing, Symrise Creates the Scent of Berlin
Over the course of six weeks the company ran an interactive and collaborative project, during which interested Berliners visiting the Bikini shopping mall could help Philyra develop a new fragrance.
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