Avon has announced the release of its latest fragrance, Eve Truth.
Created by French perfumer Laurent Le Guernec, the female fragrance is a floral and fruity scent that features top notes of starfruit and pomegranate; heart notes of peony, gardenia and pink freesia; and bottom notes of velvet musk, amber and cedarwood. The fragrance will launch in Q1 2019 and will be supported by a digital marketing and advertising campaign, featuring celebrity Eva Mendes.
"The launch of Eve Truth is extremely exciting for our millions of beauty entrepreneurs and their customers because this really is a premium fragrance made accessible to everyone,” said Louise Scott, chief scientific officer at Avon. “We've worked with world-class perfumers and top-quality ingredients to create a beautiful scent that lasts."
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Commenting on the launch, Tatiana Piccolo, VP global fragrance at Avon, said: “We have a tremendous opportunity to build market share further and improve brand perception as we develop compelling consumer propositions like Eve Truth, to build Avon's position as a global fragrance powerhouse."