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Section: Fragrance > Ambient Scent

A24 x Joya Genre Candles Collection. Photo: A24.

A24 Releases Movie Themed Candles

The A24 x Joya Genre Candles Collection is available on A24's site.

Jiménez and Mercier will continue to work together throughout 2025 to ensure a seamless transition of responsibilities.

Eurofragance Appoints New CEO, Effective 2026

Joan Pere Jiménez will assume the position as of January 1, 2026, and the current CEO, Laurent Mercier, will remain connected to the company as a member of the Board of Directors.

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What's Clean in Scent at Natural Products Expo West 2019?

At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.

Different devices and fragrance applications will be used across the installations to give visitors an olfactory experience, highlighting some of the most characteristic scents Spain has to offer.

Iberchem To Create Olfactory Experience at Expo 2020 Dubai

“Spain being one of the world’s major fragrance producers, it was a relevant choice to include fragrances in the design of the pavilion,” says Ramón Fernández, CEO of Iberchem.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

2012 FiFi Award Nomination Forms Now Available

Forms and additional info can be accessed at The Fragrance Foundation website.

Iberchem announced a new site in China is set to be commissioned in 2025 and will feature laboratories, R&D facilities, offices, and manufacturing facilities.

Iberchem SAU 2024 Leaders & Newsmakers

Iberchem shares 3 company highlights from 2023, influencers for innovation in 2024 and beyond as well as company goals.

Here For The Burn's New Year candle collection. Photo: Here For The Burn.

New Year, New Me Candle Debuts for 2021

To ring in 2021, Here for the Burn has released three new candle prints, with a choice of two scents.

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Mark Your Calendars, March 21 is National Fragrance Day

In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.

Each scent cartridge features a microchip and is controlled through the vehicle’s center stack touchscreen.

Lincoln Introduces Full In-cabin Digital Scent Collection for 2024 Lincoln Nautilus

Clients will receive a collection of three in-cabin scents, with the option to purchase four new scents.

The report suggests the increasing product launches and use of candles for special occasions and home decor are market drivers.

Global Candle Market Projected to Grow From 2021-2025

The report suggests the increasing product launches and use of candles for special occasions and home decor are market drivers.

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Eurofragance Launches New Evaluation Area in Barcelona

Eurofragance has unveiled its upgraded evaluation area in Barcelona, which includes olfactory booths with a quick cleaning system and temperature and humidity controls.

Manufacturers are investing in novel and high-performance ingredients to meet consumer demand.

Perfume Ingredient Market Projected to Reach $11.4 Billion by 2032, Says New Market Report

Consumers are seeking premium formulations and spending more on their personal care products.

Rituals has added three new fragrances, as well as numerous new products. Photo: Rituals' Facebook.

Rituals Launches New Car Fragrances, Extends Mini Travel Essentials

Rituals has added three new fragrances, as well as numerous new products.

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Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers

The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.

Photo: Noure Essentials.

Noure Essentials Debuts Valentine Collection

The Valentine's Day inspired fragrance includes rose, hibiscus and musk and is available in two forms.

Ventus Home and Ventus Ion are intended to purify the air and distribute natural fragrances that are eco-friendly with coverage up to 1,500 sq. ft.

NextScent Expands Ventus Air Purification and Fragrance Line

The Ventus air purification and fragrance systems are said to be a safer alternative to candles, fragrance diffusers and plug-ins.

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