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Section: Fragrance > Ambient Scent
Event Coverage
Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers
The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.
Event Coverage
[Updated] The Fine Art of Scent: WPC Art Exhibit Preview
New to the event, the WPC art exhibit will explore the growing world of olfactory art with three artists.
Ambient Scent
Febreze Launches Plug-In with Tech that Controls Scent Release
The new Febreze plugin releases scents with timed technology to ensure the fresh smell lasts.
Fragrance
Over 3500 P&G Products are now Included Within SmartLabel
"The addition of these products is indicative of P&G's transparency goals—previously announced via Ambition 2030—"to help people make informed choices by providing ingredient information in a way that is clear, reliable and accessible."
Ambient Scent
Literie Partners with Fashion Designer Arielle Charnas on Candle
Something Scented offers scent notes of sandalwood, amber and magnolia.
Fragrance
WFFC Honors Suzanne McCormick at 36th Annual Gala
With over 25 years of experience, the senior director of fragrance for method products leads the company's broad portfolio of personal care, home care, fabric care and baby + kids lines.
WPC Coverage
Fragrance Ingredients, Equipment & Technologies Showcased at
World Perfumery Congress
2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Fragrance
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Ambient Scent
One-on-One with Pura Co-founder & CEO Bruno Lima
Lima checks in to discuss Pura’s scent tech, sourcing products and partnerships.
Ambient Scent
Saje Natural Wellness x The Little Market Launch Limited Edition Diffuser
The Aroma Mosaic Diffuser offers over six hours of mist time and is compatible with any of Saje's natural essential oils.
Ambient Scent
Fragrance Handbook: Creating a Winning Candle Fragrance—From Brief to Manufacture
Addressing the three “C’s” of formulation: cost, compatibility and cold throw—plus a candle fragrance glossary. “Air Care—US,” a Euromonitor report released last winter, detailed this $2 billion-plus market, which grew 6% between 2004 and 2005. Within this segment, candles jumped 30%—more than any other category—to sales of $265 million.
Ambient Scent
Tony Riechert and Chris Diienno Honored at the World Perfumery Congress
The American Society of Perfumers presented master perfumer Tony Riechert with the Lifetime Achievement Award and perfumer Chris Diienno with the William Lambert Service Award.
Home Care
Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier
The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.
Fragrance
Dalian Talent Group Signs Three-Year Licensing Deal with Hello Kitty
The new collection will be available across Europe, the Middle East and Africa beginning in July 2025.
Ambient Scent
Pura Ranked Among Best Places to Work by Inc. Magazine
Considered topics included management effectiveness, perks and fostering employee growth.
Ambient Scent
Savor the Summer With Le Méridien Hotels & Resorts Latest Scent
Inspired by open-air markets and coastal roads, the candle will feature black amber, musk, sandalwood, lime, fig and star jasmine scents.
Ambient Scent
Scent & Fire Fragrance Company Promotes Self-care for Mental Wellness
Founder Monisha Edwards is on a mission to tackle mental health issues with products designed to de-stress environments.
Fragrance
Bath & Body Works Announces New CEO, Releases First Quarter Financial Results
The company’s net sales rose 3% to 1.4 billion and earnings per diluted share were up 29%.
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