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Section: Fragrance > Ambient Scent

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Patent Pick: Are Your Fragrance Emissions in Order?

Volkswagen is getting its emissions act in order. On that "note," it's time the fragrance industry does the same. According to this patent, there's a better way for emanation devices to release air freshener, insect repellent, sanitizers and more to our surroundings.

Inside Fragrance: Evolution of an Air Care Giant

P&F's January issue takes a look at the evolution of Procter & Gamble's Febreze brand (page 18). Here, GCI magazine explores how Hettich has made the brand a huge success and what is in store next

Photo provided by Nest Fragrances

Nest Fragrances Sparkles and Shimmers With Holiday Scent

The new fragrance will feature the scent of pink champagne along with hints of crème de cassis, cranberries and wild fig.

The 18th edition of the International Exhibition of Raw Materials for the Perfumery Industry was held in Paris, France.

Top 3 Fragrance Ingredient Trends from SIMPPAR 2025

Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.

Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.

Linking Scent and Well-being Through Functional Fragrance

Looking into the new generation of alluring mood-boosting scents steeped in wellness.

The four scent capsules are inspired by The Laundress' most popular products and are compatible with Aera diffusers.

The Laundress and Aera Collaborate on Fragrance Capsules

The four scent capsules are inspired by The Laundress' most popular products and are compatible with Aera diffusers.

Brilliant Scents’ CEO Eddie Betz talks tech, benefits and the company’s future.

Brilliant Scents Debuts Fragrance Line and Diffusion Technology

Brilliant Scents’ CEO Eddie Betz talks tech, benefits and the company’s future.

Glasshouse Fragrances' seasonal limited-edition Sugar Coated Harvest Candle collection includes two scents: In Season and Sweet Enough.

Glasshouse Fragrances Launches Sugar Coated Harvest Candle Collection

The two limited-edition candles were designed to capture the essence of the fall season.

SuperBloom is described as a unique fragrance collection providing an intense and long-lasting fragrance experience.

Symrise Launches Fragrance Technologies SuperBloom & SymAqua

The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.

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Mark Your Calendars, March 21 is National Fragrance Day

In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.

Over 35% of fragrance sales for the whole year happen during the holidays, according to NPD.

Holiday Fragrance in the Face of COVID-19: NPD

More than 35% of fragrance sales for the year happen during the holidays, according to NPD.

According to the press release, Riverside’s company officials intend to enhance Essential Composition’s commercial and R&D capabilities to support growth.

Riverside Company Invests in Spanish Fragrances Business, Essential Compositions

Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.

Ventus Home and Ventus Ion are intended to purify the air and distribute natural fragrances that are eco-friendly with coverage up to 1,500 sq. ft.

NextScent Expands Ventus Air Purification and Fragrance Line

The Ventus air purification and fragrance systems are said to be a safer alternative to candles, fragrance diffusers and plug-ins.

According to the company’s press release, the fragrance campus will bring together creative talents, R&D technicians and supply chain experts to maximize production capabilities and focus on local ingredient sourcing.

SFA NEROLI Opens New Fragrance Campus in Grasse, France

The campus covers 10,000 square meters to further invest in fragrance creation and production capabilities.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.

Pura and Studio McGee Collab on Fragrance Collection

Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.

Better World Fragrance House Carby Musk candle features velvet, musk, floral, amber and soft marine notes.

Drake Adds Carby Musk to Better World Fragrance House

The relaunch of the Carby Musk candle features velvet, musk, floral, amber and soft marine notes.

Air Wick x Stacey Solomon's thirteen-piece collection ranges from Mist Diffusers to Plug-ins.

Stacey Soloman x Air Wick Launch Home Fragrance Collection

The collection utilizes the Spring Roses fragrance, which features sandalwood and rose to create a light, floral and woody scent.

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