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Section: Flavor > Trends
Spate names the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.
Top Alcohol and Non-Alcoholic Beverage Flavor Trends
See the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.
Dec 26th, 2023
Nearly half of all participants in a 2023 Mintel survey associate “refreshing” flavors and fruit ingredients with familiarity, greatly influencing their beverage choices.
8 Alcoholic Beverage Trends
Forty-six percent of consumers would be motivated to try a new flavor/ingredient in an alcoholic beverage from a brand they like, according to a recent report from T. Hasegawa.
Feb 14th, 2024
According to Mintel research, nearly four in ten U.S. consumers report closely or occasionally following the sober curious lifestyle, with adherence concentrated among young, urban, high-income consumers.
Mintel Breaks Down the Rise in Alcohol Alternatives
Mintel research shows consumers are increasingly reevaluating their relationship with alcohol and replacing those drinks with new beverages.
Jan 18th, 2023
Flavored alcoholic beverage launches favor citrus and fruity flavors as well as some emerging fall sips.
[Update] What's New in Flavored Alcoholic Beverages
Flavored alcoholic beverage launches favor citrus and fruity flavors as well as some emerging fall sips.
Sep 8th, 2021
Consumers are accustomed to exploring new alcoholic beverage flavors.
RTD Alcoholic Beverage Trends in Better-For-You Applications
Evolving consumer demand is driving inventive flavor formulation.
Feb 1st, 2023
Consumers increasingly want to choose what suits them in the moment without sacrificing fun or flavor.
Attitudes Toward Alcohol Are Evolving ... And So Are Beverages
Ready-to-drink beverage category offers options for mindful drinking that fit the moment.
Aug 1st, 2025
Wild Flavors Launches Non-Alcoholic Cider Concepts
In pursuit of the adult soft drink market, Wild Flavors has launched a line of non-alcoholic cider concepts.
Sep 9th, 2010
Millennials and Gen Z show strong interest in flavor innovation, including in low- and no-alcohol options, but also want functional benefits.
T. Hasegawa Releases Alcoholic Beverage Trend Report
Millennials and Gen Z show strong interest in flavor innovation, including in low- and no-alcohol options, but also want functional benefits.
Jun 21st, 2022
Floral and herbal flavors are growing in interest.
Top Four Alcoholic Beverages Trends of 2021
The younger generations are dominating the trends with an interest in lighter flavors and lighter calories.
Mar 17th, 2021
Flavored Alcoholic Drink Trend to Develop Further in '13, Says Euromonitor
Although spirits have seen the most flavor development over the past few years, analyst Claire Moulin says there are new opportunities for flavor development in beer and beer-hybrid beverages like Bud Light's Lime-a-Rita.
May 2nd, 2013
Gen Z consumers tend to prefer sparkling wines and those with fruity or sweet notes.
Gen Z Consumers Seek 'Flavor Exploration' in Beverage Alcohol Market
Gen Z is especially drawn toward ready-to-drink (RTD) cocktails and hard seltzers, a category that has more than tripled since 2018, reaching $10.3 billion in sales in 2023.
May 22nd, 2024
More than half of all millennials in a Mintel survey agreed that they seek out more drinks, flavors or ingredients they like after initial discovery, providing an opportunity for brands to capitalize on momentum.
6 Key Trends Driving Innovation in the Non-Alcoholic Beverages Market
Fifty-one percent of consumers agree that when they discover a drink they like, they seek out more, indicating how momentum works within this space.
Jun 22nd, 2023
The report finds that flavored sparkling water is one of the fastest-growing segments in the water market.
T. Hasegawa Releases Trend Report on Non-alcoholic Beverages
The report finds that flavored sparkling water is one of the fastest-growing segments in the water market.
May 24th, 2022
The June 2021 trends range from watermelon to mocktails.
T. Hasegawa USA Flavor Trend Report: Non-Alcoholic Beverages
The June 2021 trends range from watermelon to mocktails.
Jun 11th, 2021
No- and low-alcohol beers, spirits and mocktails are gaining popularity due to innovations in flavor, function and variety as health-conscious consumers seek refreshing, flavorful and satisfying alternatives to traditional alcoholic beverages.
Report: No- and Low-alcohol Beverage Market Value
The global no- and low-alcohol beverage market is expected to reach $68.9 billion by 2030.
Oct 10th, 2022
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Shaken or Stirred? Comax Flavors Releases Alcohol Consumer Study
The recent study reports consumer behaviors among spirit categories, including whiskey, vodka, rum, gin tequila, schnapps, cream liqueur and crème liqueur.
Jul 13th, 2018
A Mintel survey also reported that 50% of participants cited beer as their alcoholic beverage of choice at home, or at bars and restaurants, compared to 45% non-sparkling wine.
7 Emerging Flavor Trends Driving the Alcoholic Beverages Market
Discover the key findings driving the alcoholic beverages market in T. Hasegawa's Flash Flavor Report.
Feb 24th, 2023
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Non-alcoholic Beer Gets Cheers For Taste Innovation, Wellness
New Mintel research has revealed that European consumers are opting for low or noalcohol beer, saying it tastes just as good as "regular" beer.
Sep 28th, 2017
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