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Section: Flavor > Beverage
Consumers are increasingly seeking energy paired with additional benefits to boost mood, cognition and more.
Better-for-You Energy
Beverages powered by nutrients, caffeine and natural energizers, and additional benefits offer what today’s consumers want.
Feb 1st, 2021
Daniel Balke, Symrise application technologist, combined familiar flavors with trending tastes to create three exotic flavor combinations.
Symrise Collaborates with Holy Energy for Natural Energy Drink
Daniel Balke, Symrise application technologist, combined familiar flavors with trending tastes to create three exotic flavor combinations.
Sep 29th, 2021
5-hour ENERGY has released three flavors of its 16-oz energy beverage, in OrangeSicle, Pineapple Splash and Tropical Burst.
5-hour Energy Introduces Three Flavors
5-hour Energy has released three flavors of its 16 oz energy beverage, including in OrangeSicle, Pineapple Splash and Tropical Burst.
Oct 14th, 2022
The rise of gamer culture and eSports are also redefining sports nutrition beverages to include attributes that have traditionally been ascribed to energy drinks.
Challenges and Innovation Opportunities in the Energy Drink Market
To the rise in gamer culture to the innovation of RTD flavors, here's what driving the energy drink market.
Jun 14th, 2023
Reign's energy drinks contain 300 milligrams of caffeine.
Reign Launches New Flavor Energy Drink
Reign adds to its 12 flavors of energy drinks with Lilikio Lychee.
Sep 16th, 2020
The flavor collaboration is in honor of new Disney film, Free Guy.
G Fuel x Disney Launch Flavor Bomb Energy Drink
The flavor collaboration is in honor of new Disney film, Free Guy.
Aug 2nd, 2021
A blossoming trend in recent years is energy drink products specifically targeted towards the gaming community. With the immense growth of online gaming and esports, beverage brands recognized an untapped opportunity to cater to the unique needs and demands of gamers.
Challenges And White Space In The Energy Drink Market
The role of flavor in energy drinks is becoming a critical factor in new product trial and repeat purchase.
Sep 5th, 2023
The line has just added its newest flavor, pineapple coconut. Photo: Zoa Energy.
The Rock Adds New Flavor to Zoa Energy Drinks
The line has just added its newest flavor, pineapple coconut.
Apr 8th, 2021
The new Ultra Gold energy drink offers notes of tropical pineapple.
Monster Energy Releases New Ultra Gold Flavor
The new Ultra Gold energy drink is made with zero sugar and boasts 150 mg of caffeine per can.
Jan 27th, 2021
The Red Bull Summer Edition is flavored with the taste of dragon fruit. Photo: Red Bull.
Red Bull Announces Summer Edition Energy Drink
The drink contains 80 mg of caffeine.
Mar 23rd, 2021
Logic and G Fuel's new energy flavor, Bobby Boysenberry, will be available across the United States in April.
Rapper Logic Partners with G Fuel for New Energy Drink
Logic and G Fuel's new energy flavor, Bobby Boysenberry, will be available across the United States in April.
Feb 5th, 2021
Sanic's Chili Dog flavor joins G Fuel's Sonic Peach Ring energy drink.
G Fuel x SEGA Announce Sanic Chili Dog Energy Drink
Sanic's Chili Dog flavor joins G Fuel's Sonic Peach Ring energy drink.
Apr 5th, 2021
G Fuel Nuka Cola Quantum offers the taste of coconut, lemon & lime, pineapple and berry.
G Fuel Launches Nuka Cola Energy Drink Flavor Honoring Fallout Anniversary
G Fuel Nuka Cola Quantum offers the taste of coconut, lemon and lime, pineapple and berry.
Oct 11th, 2022
Sensient Predicts Top 10 Beverage Flavors for 2010
Flavors include baobab, caja, cape goosebery and elderflower among others.
Dec 2nd, 2009
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Whole Foods Market’s Top 10 Food Trends for 2018
Whole Foods Market has released its annual food trend report, which highlighted rising flavor trends like floral flavors, functional mushrooms and textured products.
Nov 20th, 2017
Edlong was founded in 1914 and specializes in dairy ingredients and flavors.
Edlong Releases Top 10 Dairy Flavor Profiles for 2025
Edlong's inaugural report describes the top 10 flavor profiles, key consumer insights, and potential applications.
Nov 22nd, 2024
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Savor the Savings: Flavorcon Early Bird Registration Ends September 14, 2018
For a limited time, Flavorcon is offering early bird rates for its 2.5-day expo and conference. Register today for the lowest rate possible.
Jul 26th, 2018
Datassential named Haitian cuisine as its 2025 global cuisine trend, with 34% of U.S. consumers surveyed interested in trying Haitian foods.
Datassential Releases 10 Trends for 2025, Five Trends for the Future
The report includes flavors that will influence menus and product development both in the coming year and the years beyond.
Jan 14th, 2025
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