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Section: Fragrance
Fine Fragrance
Merit Launches First Fragrance, Retrospect
The new perfume from Merit uses an extremely strong fragrance oil—double the strength of most perfumes—to provide consumers with an elegant scent that the brand claims will last all day.
Trends
Recent Location-based Fragrance Launches
Designed to offer multisensory experiences, location-based fragrance products are having a moment.
Fragrance
Tru Fragrance Acquires Lake & Skye
Tru Fragrance first made a minority investment in Lake & Skye in 2018.
Fine Fragrance
Furla Releases New Fragrance Collection
Furla Fragrance Collection is aimed at an international and passionate female audience.
Ingredients
FCA Launches The Fragrance Conservatory
The Fragrance Creators Association has launched The Fragrance Conservatory, a website that provides consumers with high-quality, contextualized information about fragrance ingredients, safety, and more.
Fine Fragrance
Kim Kardashian Enters Fragrance Market
Kim Kardashian West has launched KKW Fragrance, a series of three fragrance that includes notes of gardenia, citrus and oud.
Regulatory & Research
Patent Pick: Extending Fragrance Noticeability
Patent picks are chosen by the editors from publicly available sources. Today's highlight, from P&G, describes a method to improve the duration of fragrance, to extend its noticeability.
Regulatory & Research
Patent Pick: Cyclopentanols for Fragrance
Patent Picks are chosen by the editors from publicly available sources. Today's technology relates to cyclopentanols to enhance fragrance in perfume, cologne, fabric care and other applications.
Trends
Report: Recent Fragrance Usage Evolution
Fragrance purchasing and usage were paused during the pandemic, but NPD data shows most consumers have returned to the category.
Ambient Scent
Glasshouse Fragrances Debuts Halloween Candle
The limited-edition soy candle is triple scented to evoke the scent of pumpkin pie filling.
Fine Fragrance
Dior Releases Vanilla Diorama Fragrance
Vanilla Diorama features citrus notes with a blend of Madagascar vanilla.
Fine Fragrance
Lush Launches Renaissance Fragrance Set
Lush's Renaissance fragrance is said to be a modern interpretation of perfumery during the Renaissance era.
Fine Fragrance
Judith Leiber Launches Customizable Fragrance
The product contains seven different fragrance combinations in one.
Fine Fragrance
David Dobrik Releases Fragrance Line
The perfumes are described as elegant yet unexpected.
Ambient Scent
Loewe Announces Home Fragrance Collection
Loewe releases new scents to their home fragrance collection
Personal Care/Beauty
Fragrance Trends in Hair Care
The key impact of scent
Ingredients
What Makes a Fragrance Substantive?
In this article, the substantivity of fragrance is discussed as a function of the vapor pressures, perception threshold values, odor values, water solubilities and matrix factors of ten fragrance raw materials investigated mainly in view on their application in fabric softeners.
Ingredients
Now Hiring: Fragrance Product Design
P&G is looking for a fragrance product designer.
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