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Section: Fragrance
Ambient Scent
[update] Report: Courtney Cox Launching Homecourt Brand
The new line will include dish soap, candles and counter spray.
Fine Fragrance
K-Beauty Brand Tamburins Launches Perfume Balm
The Perfume Balm is available in four unique scents.
Regulatory & Research
RIFM Launches New Brand and 2020 Communications Strategy
“If we want to communicate what we do successfully, we first need to introduce ourselves properly,” said RIFM’s President, James Romine. “The new brand more clearly expresses who we are.”
Fine Fragrance
Between Brand and Art: Lush's Gorilla Gallery
On October 11-14, 2017, Lush's Gorilla Gallery presented art installations inspired by its line of fragrances, which told unique stories about the creation of each one.
Home Care
Kris Jenner’s Safely Brand Launches Calm Collection
Calm features notes of lavender, vanilla, lemon, coconut, rose and dry musk.
Personal Care/Beauty
Silverwood Brands Takes Stake in Lush, Acquires Sonotas
Per Silverwood, Lush's recent acquisition of its North American partner business will drive revenue and cash flow gains, as well as U.S. and Canadian e-commerce expansion.
Fragrance
ScentMatch Launches Home Fragrance Brand at Walmart
The collection features nine scents, inspired by designer fragrances, in flame-free wax melts.
Fine Fragrance
Ariana Grande x Luxe Brands Debuts Lovenotes Multi-Fragrance Collection
The Ariana Grande Lonenotes collection was created in collaboration with Robertet and IFF.
Trends
New FiFi Indie Brand Award to Launch
Will be announced at Elements Showcase in August, in collaboration with The Fragrance Foundation
Ambient Scent
Mood Scents Launches AI-Powered Signature Scent Branding Solution
The AI Tailored Scent Branding Questionnaire takes into account a business's industry, clientele, demographic, desired mood and scent preferences, to generate a formula number and corresponding accord notes and fragrance description.
Ambient Scent
Custom Candle Brand Auden Lueur Debuts with 3 Scents
Custom candle brand Auden Lueur launches its debut collection in partnership with Slate Brands dedicated to transforming spaces through captivating scents.
Fine Fragrance
Report: Tik Tok's Parent Company Launching Fragrance Brand
ByteDance has reportedly been "investing heavily" in consumer products "over the past few years."
Fine Fragrance
Michelle Pfeiffer Launches Transparent Fragrance Brand Henry Rose
Created by IFF perfumers Yves Cassar and Pascal Gaurin, the five scents were designed with a limited palette of fragrance ingredients to ensure Environmental Working Group (EWG) standards.
Trends
Private Labels Turning the Tables on National Brands
A recent Datamonitor report takes note of the category’s increasing dominance in India.
Fine Fragrance
Fragrance Industry Veteran Paul Houlsby Launches The Perfume Movement, an AI-Driven Luxury Brand
In collaboration with dsm-firmenich, the TPM system is designed to offer a completely olfactory identity for each customer.
Fragrance
Natura Launches new Ekos Perfume Brand with Tátil Design
Tátil Design and natura have collaborated for 25 years, and the design firm helped develop the visual identity of the Ekos brand.
Fragrance
Revlon and Authentic Brands Group Renew Juicy Couture Fragrance License
Revlon and Authentic Brands Group began their partnership in 2016 to boost Juicy Couture’s fragrances.
Fragrance
Scentbird Launches Curated Collection of Perfume Brands from Neiman Marcus
The collection will include 30 fragrances curated by Neiman Marcus available through Scentbird’s flexible subscription model.
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