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Section: Flavor

The best level of addition to blackcurrant flavors is around 100 ppm.

Methyl Salicylate in Berry, Fruit, Alcoholic Drinks & Other Flavors

See how this flavorist's relationship with methyl salicylate while transitioning from Europe to the U.S.

Flavor Chocolate Trends from 2007

Mintel investigates the top flavors for chocolate products released in 2007, including strawberry, almond, hazelnut, caramel and peanut butter

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Twist Your Taste Buds Sweet to Sour

Project7 and Ring Pop hard candy launch new lines of flavors for consumers to enjoy.

Oreo's Strawberry Frosted Donut flavor. Photo: MSN.

Oreo to Release Limited Edition Strawberry Frosted Donut Flavor

Oreo's newest flavor creation is a strawberry frosted donut that joins its recently released Brookie flavor.

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Shaken or Stirred? Comax Flavors Releases Alcohol Consumer Study

The recent study reports consumer behaviors among spirit categories, including whiskey, vodka, rum, gin tequila, schnapps, cream liqueur and crème liqueur.

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Organoleptic Characteristics of Flavor Materials July 2019

This month’s column features discussions on maté absolute, methyl ketone mix, ethyl-5-hydroxydecanoate, benzoin siam resinoid and more.

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Organoleptic Characteristics of Flavor Materials January 2018

This month’s column features discussions on tea extract CO2, 3-Methyl-2,4-nonanedione, carrot seed oil, pyrazine mixture and propyl acetate.

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Reflections of a Retired Flavorist Before He Forgets: Strawberry

The demand for “natural flavors and the availability of “natural ingredients (such as ethyl butyrate, ethyl 2-methyl butyrate, diacetyl, ethyl caproate, hexyl and hexenyl compounds, the aliphatic acids, methyl cinnamate, maltol and furaneol and yC1O and C11 lactones) enable the flavorist to produce a “natural strawberry with a minimum of juice or fruit extractives. It also verifies that Aldehyde C16 is not a necessary ingredient.

7‑Eleven has also launched limited-edition spring-themed snacks.

7‑Eleven Launches Peeps Marshmallow Latte

7‑Eleven has also launched limited-edition spring-themed snacks.

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First Person: Hacking Musk Strawberry Flavor

Decoding an exotic botanical close to home.

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9 Organic Food and Flavor Trends Taking Over the Grocery Store

A staple in the food and flavor industry, naturals are finding growth in plant-based products and new beverage formats.

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Flavor Bites: Propenyl Guaethol

With its ability to be about 20 times stronger than vanillin, this ingredient works well in brown flavors at low levels or can be used in combination with vanillin.

Snacking is a way for consumers to infuse joy into their day, and people are willing to indulge more in treats with exquisite taste.

What Are Consumers Looking for in Snack Flavors & Functionality in 2024?

From specific cravings to general hunger, a need for energy to a desire for indulgence and adventure, consumers are integrating the concept of "snackification."

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Flavor Bites: 5-Hydroxy 2-decenoic acid delta lactone

Otherwise known as massoi lactone—the key flavor component of massoi bark oil—5-hydroxy 2-decenoic acid delta lactone is known for adding a creamy note in more than just dairy flavors.

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Flavor Bites: Hexanoic Acid

Hexanoic acid is found widely in nature and contributes to a smorgasbord of different flavors, containing some of the cheesy profile of butyric acid, but also some of the goaty allure of octanoic acid.

From delectable desserts to savory foods, plant-based options are growing across the flavor industry.

Plant-based Foods & Desserts Roundup

From delectable desserts to savory foods, plant-based options are growing across the flavor industry.

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Organoleptic Characteristics of Flavor Materials

This month's column features organoleptic discussions on tarragon oil, orange oil, oakmoss absolute, coffee extract espresso, black tea and more.

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Flavor Bites: Anisyl Alcohol

Found naturally in Tahitian vanilla beans, the ingredient is an interesting floral note that can be used in a variety of brown, fruit and dairy flavor applications.

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