IFF announced its partnership with Salus Optima, a British-based, digitally-enabled personalized nutrition, health and wellness company, to create an artificial-intelligence (AI)-driven personalized nutrition platform.
The platform is designed to help consumers understand their unique metabolic response to food, supplements, activity and sleep, accessible via mobile phones and wearables. By leveraging Salus Optima’s core technology with IFF’s portfolio of health-enabling ingredients from its Nourish and Health & Biosciences business divisions, brand owners can offer consumers a differentiated and engaging personalized nutrition experience that addresses the aspects that influence metabolic health.
IFF also plans to collaborate with brand owners to craft specialized wellness products for consumers, incorporating the company’s portfolio of science-backed and clinically tested ingredients. The platform is said to blend science-backed, data-driven recommendations with behavioral change techniques, such as digital coaching, with branded products at the core of the offering.
Benefits for brand owners are said to include:
- Real-time consumer intel: The technology offers brand owners a direct marketing tool that captures rich, first-party data beyond traditional points of sale to help brands serve consumers better through a deeper understanding of their needs.
- Actionable and easy use: Easy consumer set-up and integration with mobiles and wearables leading to actionable, engaging and personalized suggestions to achieve health and wellness goals.
- Increased speed to market: A turn-key digital health and wellness platform powered by IFF’s market-ready product design solutions, combined with Salus’ modular digital health technology.
The initial focus for the partnership will be metabolic health, including obesity, pre-diabetes, high cholesterol and pre-hypertension.
Nicolas Mirzayantz, president, Nourish, IFF, stated, “The partnership with Salus Optima places us at the forefront of the personalized nutrition space. It is a testament to our commitment to science, creativity and redefining possibilities with our customers and consumers at the center of it. Our novel approach—an end-to-end personalized nutrition offering with best-in-class ingredient and flavor solutions, together with a scalable digital capability—is critical to meet the needs of consumers.”
Sébastien Guery, vice president, IFF Health, shared, “We see digital services as an enhancement to – not a replacement for – the overall personalized nutrition market. Products will always remain a critical part of health and wellness, but we also recognize the challenge our customers have in meeting the needs of their consumers when it comes to personalization. IFF’s partnership with Salus Optima will enable our customers to empower consumers to make sustainable lifestyle choices to achieve their personal health and wellness goals with the blend of a physical product and a digital platform.”
Madhusudan Patel, director, venturing and tech sourcing, Global R&D, IFF, said, “By combining IFF’s science-led, high-quality, clinically-studied ingredients and applications expertise with Salus Optima’s world-class digital health and wellness capabilities, we invest in technology that drives the industry forward."
Rodrigo Jesus, Salus Optima CEO, shared, “At Salus Optima, our mission is to help solve some of the world’s most pressing public health issues by using technology to democratize best in class-science and amplify human touch through digital coaching and behavioral change. Deploying this technology on mobile phones and wearables tackles head on the challenge many consumers face such as accessibility, convenience and cost. By collaborating with IFF, Salus is confident that we can empower individuals to make simple and sustainable food, supplement and lifestyle choices for better human health.”
