IFRA has announced Charles de Lusignan as the new global communications director, leading both IFRA’s internal and external communications activities.
Joining the fragrance industry with a track record in industrial and policy communications, de Lusignan has managed or led communications activities in both the European automotive and steel industries during his more than a decade-long career.
A graduate of the College of Europe, de Lusignan grew up in Belgium and was most recently head of Communications and Public Affairs Europe at a technology and equipment manufacturer, based in Luxembourg and Germany.
IFRA president, Martina Bianchini, said, “IFRA's long-term mission is to promote the safe use and enjoyment of fragrance around the world. We build on science, and we aim for global collaboration, sustainability and customer engagement.”
Hans Holger Gliewe, IFRA chairman, added, "Charles’ skills and experience will help IFRA to grow our communications output to new heights at a juncture at which all IFRA stakeholders are seeing significant regulatory developments and advocacy activities with global implications.”
de Lusignan, stated, “I am delighted to be joining this exciting sector. Smells define the world around us, and fragrance plays an essential role, not just in consumer goods but in our overall well-being. My goal is to help transform how fragrance is understood and to strengthen the voice of the sector around the world.”