Sustainability continues to be among the top concerns in the fragrance industry. From sourcing to formulation to packaging, there are many factors for companies to keep top of mind while setting revised sustainability goals or prior to launching the latest collection. WPC has tapped industry experts to weigh in on the future of fragrance innovation in the years to come.
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Firmenich's vice president of Conscious Perfumery, Michal Benmayor, is set to join the panelists for the "Fragrance's Sustainable Future" panel set for Day 3 (July 1). Benmayor is joined by fellow experts including Cyril Gallardo (Mane), Guillaume Audy (Iberchem), Koenraad Vanhessche, Ph.D. (ACS International), Nathalie Benareau (Symrise), Theodore Anastasiou, Ph.D. (P2 Science, Inc.) and Valery Claude (IFF).
More on Michal Benmayor
Michal Benmayor joined Firmenich as vice president, Conscious Perfumery Business Development in 2021. A passionate international senior executive with a proven track record leading billion-dollar brands and businesses through marketing strategy and P&L management, Benmayor joins Firmenich after more than 19 years with Procter & Gamble. Benmayor is now leading the Conscious Perfumery transformation at Firmenich with innovation and strategic consumer, market & trends intelligence, and deep understanding of sustainability shifts. Her transformational business and operational leadership provides strategic and commercial direction as well as differentiating operational capabilities to design best-in-class conscious fragrances solutions that meet consumer needs for naturalness, transparency and sustainability in the Consumer Fragrance and Fine Fragrance sectors.