Over the past eight years, Givaudan has expanded its activity into adjacent spaces with 20 acquisitions in markets including F&F, nutrition, health and well-being as well as beauty. In response to shifting societal expectations with a movement toward more responsible means of consumption, Givaudan has introduced a new brand identity—Human by Nature—built around the impact on people, society and the planet.
The revamped brand identity was conceived by taking into account the evolution toward a more purposeful society, with factors including:
- Shaping the future of food with "feel good" and "do good" experiences that respect the planet and nourish body and mind.
- Crafting fragrances to perfume the lives and memories of individuals all over the globe.
- Offering innovative beauty and well-being solutions that make people feel, look and do good, and continuing to connect humans to nature while acting as an agent for a more sustainable future.
Givaudan CEO, Gilles Andrier, said, “Our brand is evolving to fully reflect the company we are today and our vision for the future. Human by nature celebrates the beauty of the human experience and our connection to nature. We are proud of being a very human company, committed to creating happier and healthier lives, and deeply invested in showing our love for nature in everything we do.”