Fashion house Vince Camuto announced the launch of Wonderbloom Haze Eau de Parfum, the latest addition to its fragrance portfolio. This fragrance is intended to be an evolution of the original Wonderbloom scent, which launched in April 2024.
In addition to the fragrance launch, Vince Camuto announced Ava Phillipe as the new global brand ambassador for the scent.
“It has been such a delight to be part of the Vince Camuto family and to represent this incredible fragrance collection,” said Phillippe. “This partnership has allowed me to embrace my individuality and femininity. I’m thrilled to continue this journey with Wonderbloom Haze and can’t wait for everyone to experience its magic.”
Clément Gavarry, senior perfumer with dsm-firmenich who crafted the scent, added, “Wonderbloom Haze is a journey through a fragrant paradise. With its splashes of citruses, velvety florals and rich amber warmth, this fragrance ushers in a new era of Wonderbloom magic – capturing the essence of an enchanting escape.”
Wonderbloom Haze Eau de Parfum will be available on the brand’s website and at Macy’s beginning April 2025, with international releases rolling out later this year.
Fragrance Highlights
Top Notes: Bergamot, white peach, orange blossom water
Heart Notes: Tiger lily, vanilla orchid, wild freesia
Base Notes: Crystallized ambrox, vanilla caviar, blonde cedarwood, musk
