Lifestyle brand Nautica announced its expansion in the fragrance market with two mood-enhancing fragrances: Rose Island and Jasmine Coast. These two fragrances include mood-boosting ingredients intended to promote a sense of well-being.
In addition to the fragrance launch, Nautica announced the face of the campaign as American actress and YouTuber Lily Chee.
“I am thrilled to partner with Nautica to represent this exciting time for the brand,” said Chee. “I love the connection to the ocean and the coastal culture that the brand is rooted in. I can’t wait to embark on this journey with Nautica and inspire those who follow me to reconnect with their true selves.”
“Coty is thrilled to expand Nautica’s fragrance offerings, engaging existing brand consumers and reaching a whole new audience,” said Coty chief brands officer Stefano Curti. “As a strong partner with Nautica, we believe Lily is the perfect choice to authentically represent the brand’s heritage and new vision for women’s fragrances.”
The new fragrances from Nautica will be available for purchase on Amazon.
Fragrance Highlights
Rose Island: Lemon sorbet accord, orange, mandarin, rose, bamboo, ginger gold apple, marine, sea moss, cedar wood
Jasmine Coast: Pear, pink pepper leaf, mandarin, jasmine, ylang-ylang, violet, sea moss, ambergris, cloud musk
