On November 18, 2024, Danielle Bernstein, founder of fashion blog and brand WeWoreWhat, announced the expansion of her portfolio to include fragrance. Her brand is partnering with leading global beauty company Parlux to launch fragrance WeWoreWhat 001.
The fragrance is available in both a 3.4 fl oz spray, which retails for $79, and a 0.34 fl oz spray, which retails for $28.
“Creating this fragrance has been a passion project for me,” Bernstein said. “I’ve been obsessed with scent for as long as I can remember, always mixing different fragrances to find my perfect blend. With WeWoreWhat 001, I wanted something familiar yet exciting—balancing warmth with soft, seductive notes for a timeless and elegant feel. In collaborating with perfumer Jérôme Epinette, we crafted a scent that feels completely addictive and embodies everything I love.
Fragrance Notes:
TOP: creamy fig, amber
MIDDLE: patchouli, black tea, cardamom
BASE: sandalwood, cedarwood, musk
