Givaudan has debuted Haute Parfumerie, an event dedicated to its unique creative savoir-faire, running from March 6-17, 2023 at its Fine Fragrance Creative Center in Paris.
This exclusive exhibition, open to Givaudan partners and collaborators, explores Givaudan's influence in Haute Parfumerie history. The immersive retrospective and future-oriented experience showcases:
- Givaudan’s heritage: Showcasing original formulas and exclusive archives.
- Modern Haute Parfumerie: A curated selection of 14 contemporary and emblematic creations, narrated by Givaudan’s perfumers.
- The future of creation: How technology transcends and serves olfactory creation (Carto), knowledge and the transmission of know-how (Givaudan Perfumery School) and explain Givaudan’s approach to materials and ingredients for Haute Parfumerie.
“This exceptional initiative underscores Givaudan’s leading position in the fine fragrance sector. Our objective is to propose both a retrospective on the illustrious fragrances crafted for the most prestigious houses while opening perspectives towards the future," shared Oriol Segui, head of Fine Fragrances Europe. "The Haute Parfumerie event brings to life Givaudan’s role as the key partner in achieving the most ambitious creations for our customers, and demonstrates how we are defining the rules of tomorrow’s fragrance design."