Firmenich has said bem-vindo to Latin America: the company has opened its first Fine Fragrance Atelier in Latin America, located in São Paulo.
The opening was attended by perfumery and ingredients president Armand de Villoutreys; Jerry Vittoria, president, fine fragrance worldwide; international perfumers including master perfumer Olivier Cresp and principal perfumer Frank Voelkl; Latin American perfumers including principal perfumer Adilson Rato and senior perfumer Carmita Magalhães; and fine fragrance customers and key influencers from Brazil.
It also featured “Carte Blanche” Brasilis, a sensorial exhibition celebrating perfumery.
“We first established an office in Brazil almost 70 years ago, and now we are proud to offer our Brazilian customers a new, one-of-a-kind home for perfumery culture,” said de Villoutreys. “Our Fine Fragrance Atelier will allow us to better collaborate and co-create together.”
“The Fine Fragrance Atelier in Brazil marks a new page in the history of Firmenich,” added Vittoria. “We now have a space dedicated to perfumery in the heart of Vila Madalena in São Paulo, a modern and inspiring environment to exchange experiences, encourage innovative partnerships and define the future of fragrances together with our customers.”
!['[T]he beauty of being a perfumer lies in the ability to dream freely and create without stifling that artistic spirit,' says Agilex perfumer Jamie Y.Tan. 'But balancing creativity with technical limitations—like regulatory restrictions and cost constraints—is an essential part of the craft.'](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/jamie-1.xKS0bm6U5J.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
