Trends

The two fragrances combine mushroom accords with gourmand notes for an 'unconventional olfactory experience.'
O Boticário Launches EGEO Cogu, EGEO Mellow in the United States
Boletus edulis is a large fungus typically found in deciduous and coniferous forests.
Aug 14th, 2025
The brand offers a wide variety of fragrance and personal care products, including candles, body lotions, sleep mists and oil diffusers.
NEOM Wellbeing Announces Retail Expansion, Welcomes Amanda Kahn as General Manager and Senior Vice President
The collection features a new fragrance, Marine, with scent notes of bergamot, mandarin, jasmine and musk.
The Laundress Launches New Activewear Collection for Fabric Care
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Jul 28th, 2025
Gen Z's desire for individuality extends to their fragrance choices.
Gen Z Redefines Fragrance: A New Era of Personalized Scents
Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.
Aug 1st, 2025
From ingredients to packaging, the barrier to entry is lower for body sprays than fine fragrances.
Forward Thinking: 3 Fragrance Trends Happening Now
Solid perfumes, enhanced body sprays, and music-inspired scents are the latest fine fragrance trends hitting shelves.
Aug 1st, 2025
Set within the ART:1 NEW MUSEUM, the instillation allows attendees to explore the future of fragrance for consumers through the vision of Indonesian artist Yawara.
dsm-firmenich To Open Fragrance Sensorium Experience in Jakarta
Connect:Future You will run August 4 to 15, 2025 at the ART:1 NEW MUSEUM.
Jul 28th, 2025
“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.
ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line
Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.
Jul 9th, 2025
The Summerween collection includes more than 70 products across body care and home fragrances, including body washes, candles, hand sanitizer and air fresheners.
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
Jul 1st, 2025
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Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Jul 1st, 2025
North America and Europe currently lead the market, supported by established beauty and fragrance industries and strong brand loyalty.
Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032
The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.
Jun 23rd, 2025
Searches such as 'tropical colognes' and 'best fruity colognes' are trending on TikTok.
TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE
The men's fragrance brand used TikTok search data to determine the top trending scents for men this summer.
Jun 17th, 2025
The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.
Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer
Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.
Jun 13th, 2025
The 18th edition of the International Exhibition of Raw Materials for the Perfumery Industry was held in Paris, France.
Top 3 Fragrance Ingredient Trends from SIMPPAR 2025
Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.
Jun 10th, 2025