Fragrance > Trends | Perfumer & Flavorist

Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032

The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.

Searches such as 'tropical colognes' and 'best fruity colognes' are trending on TikTok.

TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability

BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability

BASF’s marketing and sustainability team takes a deep dive into the company’s mint offerings.

Swede Tooth includes fragrance notes of watermelon, raspberry, cedarwood and musk.

Snif Announces Launch of Swede Tooth Fragrance

The fragrance is inspired by Swedish candy, which is trending online with Gen Z consumers.

ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.

Givaudan Introduces ChériScentz Fragrance Technology

ChériScentz will join the company’s existing line of neuroscience technology innovations.

Tobacco accords are often used as a warm, rich and slightly sweet base note.

Consumer Preferences Are Redefining Tobacco's Role in Flavor and Fragrance: Q&A with Tobacco Flavorist Manoj Arora

The chief perfumer and tobacco flavorist of Sacheerome discusses how trends towards health and wellness are applying to tobacco flavors and fragrances.

With innovations in nano-emulsions, enhanced skin compatibility, and sustainability benefits, alcohol-free fragrances are set to redefine the future of fine fragrance.

Skinification of Fragrance: The Rise of Alcohol-Free Perfumes

Fragrances formulated without alcohol meet consumer demand for long-lasting scents that also nourish and protect the skin.

High-end perfumes use rare and exotic ingredients, which are all too often unsustainably harvested and sourced.

How AI Can Solve the Ethical Luxury Puzzle

Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.

The collection includes three vision boards, each inspired by its own product in Air Wick’s lineup.

Air Wick Reveals Vision Board Collection with Lindsay Hubbard

Hubbard created a collection of vision boards for everyday hosting occasions.

Interparfums Publishes 2025 First Quarter Sales

CEO Jean Madar shared, "Once again, we are navigating a complex landscape including new tariffs that we are addressing through supply chain adjustments."

ZEYA’s fragrances are cruelty-free and formulated without phthalates or parabens.

ZEYA Introduces Portable Diffuser, Four New Scents

The compact, battery-powered diffuser uses a proprietary fan system, and the collection includes four new functional scents.

Pheromones, the natural chemical signals our bodies emit, can influence how we perceive and connect with others, especially in romantic contexts.

The Impact of Fragrance on Enhancing Pheromones and Attraction

Fragrance developers are experimenting with natural and synthetic pheromones in their formulations, and new research indicates they’re onto something.

The collection will include acclaimed brands such as Montale, Mancera, Thameen London, Vilhelm Parfumerie and Acqua di Parma.

Scentbird Launches Curated Collection of Perfume Brands from Neiman Marcus

The collection will include 30 fragrances curated by Neiman Marcus available through Scentbird’s flexible subscription model.