Trends

Key notes for No Fragrance Fragrance include warm ambrette, orris root, soft musk and creamy sandalwood.
No Makeup Makeup Introduces No Fragrance Fragrance, Powered by FlexScent Tech
This new innovation is categorized as a “fragrance essence,” or a sheer, second-skin enhancer designed to merge with the wearer’s chemistry.
Nov 5th, 2025
The ceremony, which took place at the prestigious Conrad Dubai, was attended by over 400 industry leaders.
Winners Announced at Beautyworld Middle East Awards 2025
Pet perfumes may have additional functional benefits, such as calming effects or flea-repelling properties.
Pet Perfume Market Expected to Reach $2.7 Billion by 2034
Latest
Lallemand’s Natural Nootkatone: A Biotech Solution to Citrus Volatility
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Lallemand’s Natural Nootkatone: A Biotech Solution to Citrus Volatility
Lallemand’s biotech-based Natural Nootkatone delivers authentic grapefruit flavor with year-round reliability. Discover how it helps brands navigate citrus volatility and streamline formulation.
Oct 6th, 2025
Consumers are looking for elevated fragrances across categories such as dish soap, all-purpose cleaners, laundry detergents and home fragrance products.
What Consumers Really Want in Their Home Care and Cleaning Products
Consumer insight platform Yogi's vice president breaks down what matters most in home care purchases.
Nov 1st, 2025
Consumers are shifting their preferences towards laundry products with high-quality, sophisticated fragrances.
The Rise of Prestige Fragrance in Laundry Care: Q&A with Laundry Sauce COO
Robert Cardiff explains how fragrance can make a mundane task like laundry more elevated.
Nov 1st, 2025
ScentRadar aggregates insights from a diverse range of sources to decode real-time consumer behavior.
OnScent Launches Generative AI Platform for Fragrance Trend Forecasting
“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.
Oct 28th, 2025
Notewrks will launch with three debut scents: Clean Getaway, Sunny is a Feeling and Room for Dessert.
Snif Introduces Sub-Brand Notewrks
The new sub-brand will focus on modern, masculine-leaning scents.
Oct 16th, 2025
Toto Pet Fragrance includes notes of white lychee, sugared bergamot, orchid, poppy variations, red rose and emerald extract.
TurnKey Collections Debuts Toto Pet Fragrance
Toto Pet Fragrance is veterinarian-approved and works well for sensitive fur.
Oct 7th, 2025
Each bottle features a collectable bulb atomizer for the tactile “squishability” of the brand’s toys.
Squishmallows Launches Fragrance Collection with Blue Meadow Brands
The collection includes three mood-boosting scents inspired by the brand’s most iconic characters.
Oct 6th, 2025
Double Dates includes fragrance notes of sweet dates, sticky toffee and brown sugar.
Skylar Launches First Signature Fragrance with Leah Kateb
The new scent combines Kateb's Middle Eastern heritage and trending gourmands.
Oct 6th, 2025
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Top 5 Fragrance Headlines of September 2025
Oct 1st, 2025
By creating a label that is more accessible and easier to interpret, brands are empowering consumers to choose products that match their values.
Natural Ingredients Are No Longer Optional in Personal Care
Essential oils provide solutions for all-natural labeling and clear ingredient demands.
Oct 1st, 2025
Why do we crave sweets? Because we find comfort in them.
Editor's Note: Sweet As Pie
Oct 1st, 2025