Trends

The Summerween collection includes more than 70 products across body care and home fragrances, including body washes, candles, hand sanitizer and air fresheners.
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
Jul 1st, 2025
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Top 5 Fragrance Headlines of June 2025
North America and Europe currently lead the market, supported by established beauty and fragrance industries and strong brand loyalty.
Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032
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Searches such as 'tropical colognes' and 'best fruity colognes' are trending on TikTok.
TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE
The men's fragrance brand used TikTok search data to determine the top trending scents for men this summer.
Jun 17th, 2025
The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.
Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer
Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.
Jun 13th, 2025
BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability
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BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability
BASF’s marketing and sustainability team takes a deep dive into the company’s mint offerings.
May 5th, 2025
Swede Tooth includes fragrance notes of watermelon, raspberry, cedarwood and musk.
Snif Announces Launch of Swede Tooth Fragrance
The fragrance is inspired by Swedish candy, which is trending online with Gen Z consumers.
Jun 3rd, 2025
ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.
Givaudan Introduces ChériScentz Fragrance Technology
ChériScentz will join the company’s existing line of neuroscience technology innovations.
May 27th, 2025
Tobacco accords are often used as a warm, rich and slightly sweet base note.
Consumer Preferences Are Redefining Tobacco's Role in Flavor and Fragrance: Q&A with Tobacco Flavorist Manoj Arora
The chief perfumer and tobacco flavorist of Sacheerome discusses how trends towards health and wellness are applying to tobacco flavors and fragrances.
May 1st, 2025
With innovations in nano-emulsions, enhanced skin compatibility, and sustainability benefits, alcohol-free fragrances are set to redefine the future of fine fragrance.
Skinification of Fragrance: The Rise of Alcohol-Free Perfumes
Fragrances formulated without alcohol meet consumer demand for long-lasting scents that also nourish and protect the skin.
May 1st, 2025
High-end perfumes use rare and exotic ingredients, which are all too often unsustainably harvested and sourced.
How AI Can Solve the Ethical Luxury Puzzle
Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.
May 1st, 2025
The collection includes three vision boards, each inspired by its own product in Air Wick’s lineup.
Air Wick Reveals Vision Board Collection with Lindsay Hubbard
Hubbard created a collection of vision boards for everyday hosting occasions.
Apr 30th, 2025
Madar said, 'Strong demand for Lacoste fragrances continued as the brand entered its second year under our management.'
Interparfums Publishes 2025 First Quarter Sales
CEO Jean Madar shared, "Once again, we are navigating a complex landscape including new tariffs that we are addressing through supply chain adjustments."
Apr 24th, 2025
ZEYA’s fragrances are cruelty-free and formulated without phthalates or parabens.
ZEYA Introduces Portable Diffuser, Four New Scents
The compact, battery-powered diffuser uses a proprietary fan system, and the collection includes four new functional scents.
Apr 23rd, 2025