Fragrance > Trends | Perfumer & Flavorist

We want to create our own unique scent experience, and that begins with our clothing.

Editor's Note: Fortune Favors the Fold

Consumers are looking for elevated fragrances across categories such as dish soap, all-purpose cleaners, laundry detergents and home fragrance products.

What Consumers Really Want in Their Home Care and Cleaning Products

Consumers are shifting their preferences towards laundry products with high-quality, sophisticated fragrances.

The Rise of Prestige Fragrance in Laundry Care: Q&A with Laundry Sauce COO

ScentRadar aggregates insights from a diverse range of sources to decode real-time consumer behavior.

OnScent Launches Generative AI Platform for Fragrance Trend Forecasting

“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.

Notewrks will launch with three debut scents: Clean Getaway, Sunny is a Feeling and Room for Dessert.

Snif Introduces Sub-Brand Notewrks

The new sub-brand will focus on modern, masculine-leaning scents.

Toto Pet Fragrance includes notes of white lychee, sugared bergamot, orchid, poppy variations, red rose and emerald extract.

TurnKey Collections Debuts Toto Pet Fragrance

Toto Pet Fragrance is veterinarian-approved and works well for sensitive fur.

Lallemand’s Natural Nootkatone: A Biotech Solution to Citrus Volatility

Lallemand’s Natural Nootkatone: A Biotech Solution to Citrus Volatility

Lallemand’s biotech-based Natural Nootkatone delivers authentic grapefruit flavor with year-round reliability. Discover how it helps brands navigate citrus volatility and streamline formulation.

Double Dates includes fragrance notes of sweet dates, sticky toffee and brown sugar.

Skylar Launches First Signature Fragrance with Leah Kateb

The new scent combines Kateb's Middle Eastern heritage and trending gourmands.

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Top 5 Fragrance Headlines of September 2025

By creating a label that is more accessible and easier to interpret, brands are empowering consumers to choose products that match their values.

Natural Ingredients Are No Longer Optional in Personal Care

Essential oils provide solutions for all-natural labeling and clear ingredient demands.

Why do we crave sweets? Because we find comfort in them.

Editor's Note: Sweet As Pie

There’s a new philosophy emerging in fragrance, and it starts with the skin.

Beyond the Spritz

How skin-first formats are reshaping fragrance for beauty and personal care.

As China’s beauty sector moves beyond trend cycles and superficial product claims, performance becomes the new battleground.

What’s Next for China’s Beauty and Personal Care Sector?

The growing region shifts its focus towards long-term brand resilience and value for consumers.

he platform’s analysts note that more consumers are embracing layering in order to customize their scent experiences.

Scentmate by dsm-firmenich Reveals Two Major Autumn and Winter Trends for Fine Fragrance

The two key olfactive directions reflect cultural shifts, emotional needs and lifestyle aspirations through fine fragrance.