Fragrance > Trends | Perfumer & Flavorist

Bath & Body Works retail storefront with blue facade, illuminated signage, and holiday decorations in mall setting

PHOTOS: Bath & Body Works Unveils Feel Good Stores as Retail Reinvention Accelerates

New concept puts fragrance discovery at the heart of the shopping experience as the retailer refreshes its brand, accelerates product innovation and looks beyond its traditional store network for growth.

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Mintel’s 2027 Predictions Put Fragrance and Flavor to Work Beyond Sensory Appeal

From sleep and emotional well-being to functional foods and smarter household care, cross-category consumer goals could reshape how fragrance and flavor suppliers develop ingredients, formulations and sensory experiences.

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Symrise Invests in Singapore to Sharpen Fragrance Development for Asian Markets

New creative hub combines real-world scent evaluation, regional consumer insights and skin cleansing expertise, with a research and innovation center planned for 2027.

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A New Chapter for British Perfumery: BSP's Current and Past Presidents Speak Out on What's Next

Finding Her Signature in Fragrance

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The New Power of Scent in Beauty

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A New Era for Black-Owned Fragrance

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Global F&F Market Heads Toward $55 Billion by 2030

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Peaudiris, a New Take on Violet Orris and Leather.

Discover Peaudiris, Padmini Aromatics’ new patent-pending ingredient that combines elegant orris with soft leather to deliver exceptional volume, tenacity and depth in fragrance formulations.

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VIDEO: Belle Aire Creations Opens BAC Studio to Bring Fine Fragrance and Brand Design Under One Roof; Company Hosts Annual Sensory Inspiration Event

The studio brings together Belle Aire’s perfumers, fragrance development specialists, sourcing team, marketers, consumer insights experts and designers.

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Think Like a Machine: Estée Lauder Takes GEO Global With Profound Partnership

In generative search, consumers increasingly ask an AI assistant to interpret their needs and deliver a recommendation.

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Men Are Rethinking Their Relationship With Fragrance

Consumers are exploring more scents while still looking for a defining signature.

How Jamie Y. Tan Turned Persistence Into Perfumery

"Your individuality is what ultimately shapes your signature as a perfumer."

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Tide Brings Fragrance to Free & Gentle, Blurring the Line Between Sensitive and Sensory

More than 80% of sensitive-skin consumers who purchase free detergents want more scent in their laundry routines.

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When Perfume Becomes Sculpture

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Can Fragrance Help Cure the Loneliness Epidemic? Givaudan Innovates to Boost Belonging.

Scent can communicate presence, attentiveness and openness at a time when consumers are experiencing what the company describes as a “pandemic of loneliness.”

Sheri Zarchy on Finding Fragrance Through Science, Chance and Persistence

Crowded indoor event venue with large white banner displaying 'scentfest' branding in black and pink text

ScentFest SF Makes a Big First Impression

More than 4,000 fragrance lovers, 100+ niche brands and a who’s who of perfumery converged in San Francisco for the inaugural ScentFest SF, signaling the growing appetite—and cultural momentum—behind independent and niche fragrance.

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Fragrance Gets Its Own Spotlight at in-cosmetics Asia

A new Fragrance Awards program will add a competitive element, with international fragrance experts judging innovations showcased in the Scent Bar and attendees voting for their favorites.