Industry Insight: The Provocative Emperor of Scent

Chandler Burr, after a chance encounter with Luca Turin — a biophysicist possessing a gift for distinguishing the components of a scent — set out to write a story about Turin and his theory that the nose deciphers smell by using vibrations rather than the shape of molecules. As his investigation begins, Burr’s simple story about the creation of a scientific theory quickly takes readers to the heart of the fragrance industry and the scientific publishing world.
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