Perhaps falling under the spell of immortelle’s evocative name, perfumers’ and flavorists’ creativity is breathing new life into a small fragrant shrub from the Mediterranean. Its scent is nature’s own cocktail of red fruit, nuttiness, heavy honey and tobaccolike notes, and a reminiscence of thick, sweet liqueurs. Immortelle’s name roughly translates as “always there for you,” or “everlasting,” and its botanical name is the equally poetic “golden sun”—Helichrysum italicum (Roth) G. Don.
Sponsored
Ethyl 2,4-Decadienoate – A Classic Material with a Modern Twist from Bedoukian — Bedoukian Research Inc.
Safety Solutions Make Perfect Sense for Scents and Flavors — Sphera
High Quality 2-Ethyl-3-Hydroxy-4h-pyran-4-one, Hot Price, Limited Time! — Shanghai Buychemi Trade Co., Ltd.
The state of: Bois de Rose and Linalool ex Bois de Rose — Berjé, Inc.
Most Popular in Natural
- 1Haiti’s Vetiver Museum
- 2Assessing the Sustainability of Natural Ingredients With LCA
- 3King of Scents — Agarwood
- 4Jasmine: An Overview of its Essential Oils & Sources
- 5Symrise AG's Lactojasmone
- 6A New Method of Separation of Citral from Lemongrass Oil
- 7Creating Sweet Aromas With Lluch Essence's Rosewood oil
- 8A Muguet Alternative With Takasago's Biomuguet
- 9Firmenich's Oud Assafi
- 10Scent Creations With Natural Advantage's Neryl Acetate
Related Content
- [video] Two Sense: Firmenich's Sustainability Projects
7/9/2018, Deniz Ataman, Managing Editor, Perfumer & Flavorist - Perspectives on Citrus
7/24/2018, Rodrigo Flores-Roux, perfumer, Givaudan - Jasmine: An Overview of its Essential Oils & Sources
1/28/2019, International Federation of Essential Oils and Aroma Trades - King of Scents — Agarwood
2/28/2019, Kanwal Deep, Ph.D., Ajmal Perfumes Manufacturing & Oudh Processing Industry L.L.C., United Arab Emirates; Saiful Nizam Tajuddin, Ph.D., Bioaromatic Research Centre of Excellence (Barce), University Malaysia Pahang, Malaysia - Assessing the Sustainability of Natural Ingredients With LCA
3/27/2019, Jennifer Heidi Amador, Food Process Engineer and Sophie Palatan, Agricultural Project Leader, International Flavors and Fragrances
FOLLOW US: