Perhaps falling under the spell of immortelle’s evocative name, perfumers’ and flavorists’ creativity is breathing new life into a small fragrant shrub from the Mediterranean. Its scent is nature’s own cocktail of red fruit, nuttiness, heavy honey and tobaccolike notes, and a reminiscence of thick, sweet liqueurs. Immortelle’s name roughly translates as “always there for you,” or “everlasting,” and its botanical name is the equally poetic “golden sun”—Helichrysum italicum (Roth) G. Don.
Immortelle’s Sustainable Resurgence
Apr 10th, 2009
