Perhaps falling under the spell of immortelle’s evocative name, perfumers’ and flavorists’ creativity is breathing new life into a small fragrant shrub from the Mediterranean. Its scent is nature’s own cocktail of red fruit, nuttiness, heavy honey and tobaccolike notes, and a reminiscence of thick, sweet liqueurs. Immortelle’s name roughly translates as “always there for you,” or “everlasting,” and its botanical name is the equally poetic “golden sun”—Helichrysum italicum (Roth) G. Don.
Sponsored
Cool, Fresh, Crisp, Minty, Herbaceous—Frescamenth! — Oriental Aromatics Limited
Amplify your citrus notes with FEMA 4898 — Sigma-Aldrich, a brand of MilliporeSigma
“Per Fumum” for the People | A new approach for sustainable fragrances — Blue California Flavors & Fragrances
Create Naturally Soothing Scents with Myrcene — Sigma-Aldrich, a brand of MilliporeSigma
Indian Sandalwood: Natural, Simple and Responsible — Quintis Sandalwood Pty Ltd
Most Popular in Natural
- 1Conagen Begins Scale Up of Natural Sustainable Fragrance Materials
- 2Zymvol x Aminoverse Partner on F&F Enzymes
- 3Firmenich Launches Color of the Year-inspired Fragrance Collection
- 4Majestic Cedars
- 5Jasmine: An Overview of its Essential Oils & Sources
- 6Symrise's Cyclodumol Acetate
- 7OQEMA's Vetiveryl Acetate
- 8King of Scents — Agarwood
- 9Frankincense: Scent of the Spirit Realm
- 10Symrise Launches Garden Lab Collection
Related Content
- Unveiling Oud
4/1/2020, Krishnaraj Lyengar, independent journalist and perfumer - Pandemic Prosperity: The Future of F&F in India
7/1/2020, Eddie Bulliqi - Waste is Beautiful
8/3/2020, Sophie Palatan & Elisabeth Campana, LMR Naturals by IFF - The MultiFaceted Indian Sandalwood
10/1/2020, Deniz Ataman, independent journalist, for Quintis - A Crucial Comeback: West Indian Bay Oil
11/1/2020, Sean Farley, flavor and fragrance marketing, Berjé
FOLLOW US: