Perhaps falling under the spell of immortelle’s evocative name, perfumers’ and flavorists’ creativity is breathing new life into a small fragrant shrub from the Mediterranean. Its scent is nature’s own cocktail of red fruit, nuttiness, heavy honey and tobaccolike notes, and a reminiscence of thick, sweet liqueurs. Immortelle’s name roughly translates as “always there for you,” or “everlasting,” and its botanical name is the equally poetic “golden sun”—Helichrysum italicum (Roth) G. Don.
Sponsored
Newest Manufactured Product 4-Methylpentyl 4-methylvalerate — Sigma
Savor the flavor with this high impact ingredient — Sigma-Aldrich/Millipore Sigma
Bringing fresh lime and herbaceous scents to consumer products — Sigma-Aldrich/Millipore Sigma
T. Hasegawa Launches 8 New Citrus Flavors — T Hasegawa Usa Inc
Aurochemicals: Innovations in Sustainability & Natural Products — Aurochemicals
Most Popular in Natural
- 1Jasmine: An Overview of its Essential Oils & Sources
- 2Lluch Essence and Oxiteno Provide Isoamyl Acetate
- 3Lavandin Abrialis, Iavandin Grosso: what is their future?
- 4Velberry: The Newest Fragrance Ingredient From BASF
- 5Progress in Essential Oils: Ylang Ylang and Cananga oil
- 6Patchouly Oil, Absolute and Aroma chemicals: Part I
- 7Woody Notes in Perfumery — Vetiver and Derivatives. Part I
- 8Chemical and Sensory Evaluation of Lavandula Oils
- 9The MultiFaceted Indian Sandalwood
- 10Natural Stories: Ylang-ylang
Related Content
- Uncommon Frankincense
12/9/2019, Nigist Asfaw, Hilary Sommerlatte and Sebsebe Demissew - Characteristics & Socio-economic Impact of Petitgrain Oil Paraguay
1/2/2020, Raúl Amigo, Director, Amigo & Arditi S.A., Paraguay - The Olfactory Power of Japanese Cedar
1/2/2020, hiro nakayama, Project Felicia - Unveiling Oud
4/1/2020, Krishnaraj Lyengar, independent journalist and perfumer - Pandemic Prosperity: The Future of F&F in India
7/1/2020, Eddie Bulliqi
FOLLOW US: