The fragrance industry is crucial to numerous downstream industries because it adds value to customers' products. To illustrate this point, IFRA teamed up with perfumer Christope Laudamiel and brought its message—in a bottle—straight to Brussels.
The results are a must-read for anyone interested in the longevity of the fragrance industry.
Download the full-text article PDF from the April 2012 issue of P&F Magazine for free.