Velberry: The Newest Fragrance Ingredient From BASF

BASF announces new fragrance: Velberry

BASF Nutrition & Health has joined forces with its perfumery and formulation partners to create Velberry, a fresh fragrance ingredient. Velberry’s profile is described as a sweet and fruity scent. 

This scent is the first to be developed by the “Virtual Innovation Ecosystem” which combines BASF’s chemistry and research with its perfumery and formulation partners. 

“With Velberry, we have succeeded not only in meeting our customers' desire for new substances to differentiate their fragrances, but also in meeting the growing demand for sustainable alternativesall at an attractive price,” said Steffen Götz, head of the BASF aroma ingredients division.

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