Interparfums is doubling down on long-horizon brand building. The company has signed an exclusive, 20-year worldwide license with Authentic Brands Group-owned Nautica, taking full control of the brand’s fragrance creation, production and global distribution.
The deal brings a well-established, mass-appeal name into Interparfums’ portfolio at a moment when scale, longevity and predictable cash flow are increasingly prized. Nautica, long associated with clean, marine-driven scents and accessible price points, is expected to generate more than $70 million in annual fragrance sales within the first years under Interparfums’ management, according to the company.
Chairman and CEO Jean Madar framed the move as a natural extension of Interparfums’ partnership with Authentic, emphasizing Nautica’s “maritime spirit” and broad global recognition. For insiders, the message is clear: Interparfums sees room to modernize and expand a classic lifestyle fragrance franchise without straying from its core DNA.
Authentic’s Jamie Salter reinforced the strategic logic, pointing to Interparfums’ track record across multiple licensed brands in the Authentic portfolio. With full global responsibility transferring on January 1, 2030, the long lead time suggests a measured handover—and a long runway for repositioning, portfolio expansion and global rollout.
