Steve Madden Introduces Rose Goldie Fragrance

Rose Goldie eau de parfum includes fragrance notes of bergamot, gardenia, pink peony and white moss.
Rose Goldie eau de parfum includes fragrance notes of bergamot, gardenia, pink peony and white moss.
Courtesy of Steve Madden

American fashion brand Steve Madden announced the launch of Rose Goldie eau de parfum, a new floral-amber fragrance. This fragrance is a follow-up to the brand’s original Goldie fragrance and is targeted towards Gen Z and millennial consumers. 

“For the second iteration of Goldie, my vision was to infuse a sparkling rose hue into the fragrance,” said Christine Hassan, perfumer at Givaudan. “To achieve this effect, I crafted a blend of vibrant bergamot, luscious red currant, and delicate peony. This radiant core is layered over a luxurious floral bouquet and grounded in warm amber and sugared musks - creating a modern addiction. A true pink heart of gold.”

founder and creative chief Steve Madden added, “Goldie’s name means a lot to me, and with Rose Goldie, we’ve taken that sweet, feminine spirit and added a little edge.”

Rose Goldie eau de parfum is housed in the brand’s signature heart-shaped bottle. The fragrance is available for purchase at Steve Madden stores, the brand’s website and select retailers across the United States.

Fragrance Highlights

Top Notes: Bergamot oil, neroli, red currant

Heart Notes: Tuberose, gardenia, pink peony

Base Notes: Amber, white moss, sugared musks

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