American fashion brand Steve Madden announced the launch of Rose Goldie eau de parfum, a new floral-amber fragrance. This fragrance is a follow-up to the brand’s original Goldie fragrance and is targeted towards Gen Z and millennial consumers.
“For the second iteration of Goldie, my vision was to infuse a sparkling rose hue into the fragrance,” said Christine Hassan, perfumer at Givaudan. “To achieve this effect, I crafted a blend of vibrant bergamot, luscious red currant, and delicate peony. This radiant core is layered over a luxurious floral bouquet and grounded in warm amber and sugared musks - creating a modern addiction. A true pink heart of gold.”
founder and creative chief Steve Madden added, “Goldie’s name means a lot to me, and with Rose Goldie, we’ve taken that sweet, feminine spirit and added a little edge.”
Rose Goldie eau de parfum is housed in the brand’s signature heart-shaped bottle. The fragrance is available for purchase at Steve Madden stores, the brand’s website and select retailers across the United States.
Fragrance Highlights
Top Notes: Bergamot oil, neroli, red currant
Heart Notes: Tuberose, gardenia, pink peony
Base Notes: Amber, white moss, sugared musks
