Refillable beauty products have been a key area of packaging innovation in 2022; now, Coty's first refillable scent launch, Chloé Rose Naturelle Intense, has received a C2C (cradle-to-cradle) Certified Material Health Certificate at the Silver level. The certificate reportedly verifies the health and safety of a product’s composition using the material health requirements of the Cradle to Cradle Certified Product standard.
The refillable bottles reportedly helped reduce up to 65% in greenhouse gas emissions, 67% in water consumption, 66% in energy consumption and 75% in mineral resources consumption, per Coty.
The environmental footprint life cycle assessment of Chloé Rose Naturelle Intense's was conducted by an independent organization, EVEA, to measure the impact of the bottle and its refill, from the choice of raw materials to the end of the product's life.
EVEA evaluated the environmental footprint of a 100 ml bottle combined with a 150 ml refill compared to five traditional 50 ml bottles.
Previously, Coty's Lancaster's Sun Sensitive reportedly became the first sun care range to receive a Silver C2C Certified Material Health Certificate from the Cradle to Cradle Products Innovation Institute.
In addition, Coty's CK Everyone achieved Cradle to Cradle Certified Gold in all five critical areas of sustainability measured.
Meanwhile, Coty has partnered with LanzaTech to produce ethanol made from captured-carbon emissions for use in fragrance products.
“Chloé stands for beautiful, meaningful products for society and the planet, and Chloé Rose Naturelle Intense perfectly embodies these values," said Constantin Sklavenitis, chief prestige brands officer at Coty. “Sustainability is our ultimate driver of innovation at Coty, and I am proud that this launch is another step forward in contributing to our corporate strategy of Beauty That Lasts.”